Personalised Services With Mothercare Nursery Advisor Programme, New Perks For Parents in Singapore

SINGAPORE – Media OutReach – 16 March 2021 – Couples preparing for the
arrival of a newborn can put their worries at bay when they sign up for a
complimentary advisory service by the global baby retailer
Mothercare. Designed as a conducive and informative
space for all aspects related to infant care, the Nursery
Advisor programme aims to guide parents when they shop for
baby essentials, relieving stress and anxiety faced during the pregnancy
journey.

 

From
baby apparels to feeding, bathing and bedding items, parents will be guided by
Mothercare’s nursery experts to make informed purchase decisions, ensuring
their budgets are well-optimised to cater to other critical aspects of the
parenting journey.

 

Complementing
the programme is a series of special perks when parents sign up online.
This includes a prenatal self care bag and a complimentary nursery styling
session with local designer Med Karlek Inc. Expecting mothers can also enjoy
the benefits of prenatal yoga with a free class at Warrior Studios.

 

A personalised shopping concierge

 

Mothercare’s
trained and certified nursery experts employ a three-step consultation process
to assist parents through the shopping journey. They will first acquire a
detailed overview of the parents’ lifestyle demands, urging them to consider
answers to questions not contemplated before. Following that, they will educate
on the various product categories and recommend items that are important,
useful when combined, and those that are unnecessary. The experts will also suggest
the best times to purchase products to make better use of budgets and warranty
services to eliminate wasted expenditures. In doing so, parents can narrow down
their lists of items to only those that are well-suited to their needs.

 

Couples
who prefer an in-store experience of the Nursery Advisor programme, which lasts
for about two hours, can book an appointment at the Mothercare Experience Store
or Mothercare Paragon store.

 

The
Mothercare Experience Store is a 10,000 square feet of retail space at Harbourfront
Centre that boasts the largest range of baby products in Singapore and various
experiential zones to explore and test out equipment before purchase.

 

Those
short on time or want to stay indoors amid the ongoing social distancing
regulations can opt for an online consultation service, the Digital Nursery
Advisor – or DNA – programme. Within the comforts of the home, couples can take
a virtual tour of the store, get expert tips on shopping for baby essentials,
and have any burning questions answered along the way.

 

For
parents looking for smarter ways to shop for baby products, Mothercare’s
Nursery Advisor programme serves as a cost-effective strategy for infant care
when they need it, one that leverages professionalism and expert knowledge,
with a key focus on customer engagement.