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The next level of laundry care: LG’s WashTowerdebuts in India

 Indore, 17/11/2023  – LG Electronics, India’s leading consumer durable brand, announced the official launch of the LG WashTower in the Indian market today. The WashTower is a testament to LG’s commitment to redefining the way we do laundry, introducing a unibody design that seamlessly combines both hardware and software, promising to redefine the laundry experience for Indian households. Available in a compact size (600mmx 1655mm x 660mm) (W x H x D), the LG WashTower presents an ideal solution tailored to suit a diverse range of living spaces

The LG WashTower features an innovative unibody design that redefines laundry appliances, bringing together cutting-edge hardware and software to provide an exceptional laundry experience. The Center Control Panel, ensures easy access and control for users. This ergonomic design not only maximizes space utilization but also enhances the aesthetic appeal of your laundry area. The LG WashTower is available in Green/Beige colour combination.

Commenting on the launch, Mr.Hong Ju Jeon, MDLG India, said, “The LG WashTower is a remarkable milestone in the world of laundry solutions. It seamlessly combines hardware and software, offering a laundry experience that’s not only efficient but also space-saving and visually appealing. With its AI-driven technology, the WashTower takes the guesswork out of laundry, ensuring that your clothes are handled with the utmost care.”

The WashTower is equipped with advanced intelligence features that streamline your laundry tasks. AI DD®(Auto Sense AI DD®) technology identifies the most suitable washing pattern for your clothes, providing them with the utmost care. The ‘Prepare to Dry’ option, combined with Quick Wash and Quick Dry, completes laundry in just one hour, adding an extra layer of convenience to the daily routine.

LG WashTower also offers an advanced cleaning experience like no other. With the TurboWash360™ feature, laundry can be thoroughly cleaned in a mere 39 minutes*[1], ensuring clothes remain fresh and vibrant while saving time. LG Allergy Care cycle reduces house dust mites, providing a new level of confidence and comfort in wearing freshly clean &completely dried clothes.

Moreover, the Smart Pairing™ feature ensures that the dryer’s cycle automatically syncs with the washer’s settings, making the transition from washing to drying a seamless process.

LG WashTower is a game-changer in the Indian laundry industry, combining innovative design, intelligent features, and advanced cleaning capabilities. This revolutionary laundry solution provides the ultimate space-saving and efficient laundry experience, all while enhancing the aesthetics of your home. The MRP of the LG WashTower isRs 2,75,000

About LG Electronics Home Appliance & Air Solution Company 

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

[1]Time may vary based on usage of the product. Figures derived upon based on internal tests.

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