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HONG KONG SAR – Media OutReach – 9 July 2021 – Supporting
numerous scientist and explorer in various projects, National Geographic is
dedicated to showing the wonder of our world and announcing the new facts to
the world with a belief that storytelling of science and exploration can change
the world. Stepping into the fashion industry, National Geographic Apparel
upholds its adventurous spirit and follows the footsteps of explorers.
National Geographic new store at Harbour City launched on
July 2nd. Tiger@MIRROR and Jeremy@MIRROR officiated the launching ceremony
wearing the latest National Geographic Apparel. They also shared their past
adventures and encouraged everyone to go forward to future adventures.
Amazingly, it turns out Tiger and Jeremy share the same exploratory spirit with
National Geographic.
National Geographic Apparel are comfortable yet stylish,
which are the perfect selection for travelling. While it is harder to go on
adventures at the moment, Tiger and Jeremy never stop challenging themselves! During
the opening ceremony, they took the lead in trying out the prize claw in
Harbour City store and successfully obtained their favorite gifts! From now
until August 1st, you can show your talent to win National Geographic signature
Tee or hat when you spend $1,000 exclusively at Harbour City store.
Adventures bring us not only satisfaction but also
surprises! It turned out to be Tiger’s birthday the day after the event, Jeremy
and the conference secretly prepared a pre-birthday surprise for him. Jeremy
took the lead and sang a birthday song together with all the fans at the
ceremony. Tiger was very touched and wishes the pandemic will end soon, so that
everyone can discover more unexplored places and experience the wonder of
nature again.
In addition to the
new store launching, National Geographic Apparel presented three fashion
collections inspired by nature, namely:
“Original Line”、”Urban
Line” & “Essential Line”，
National Geographic have developed various products to raise
the public awareness and promote the value of National Geographic Society.
National Geographic Apparel hold the same value and characteristics of
Generation Y and Z – individual expression and search for truth.
To keep your passion for adventure, National Geographic
Apparel launched the “RE; ADVENTURE 2021 National Geographic Project“
award-winning game on its Instagram “@natgeostore_hk“. Share
you past travel photos and experiences, the participant with the most
impressive experience will win an air ticket worth HK$20,000 for his/her
next adventure!
National Geographic Apparel
Main Collections
Original Line
- The
classic collection which merge explorers’ historical moments into the product
design. The products concepts are inspired by science, adventures, and
cultures.
Urban Line
- Functionable
yet stylish design, this series are suitble for outdoor activities.
Essential Line
- New
women’s clothing series released in 2021. - Athleisure – Athletic + Leisure, the women series designed with comfort which
is perfect for causal wear.
RE; ADVENTURE
2021 National Geographic Project IG Award-winning Game
While it’s harder to go on adventures at the moment, we know
that one day that will change. When the time comes, we are excited to discover
more unexplored places and to experience the wonder of nature again.
From July 2 to August 15, at National Geographic Apparel
official Hong Kong account @natgeostore_hk:
https://www.instagram.com/natgeostore_hk/
Follow simple steps and you will have the opportunity to win
an air ticket worth HK$20,000 or other exquisite gifts!
How to participate:
1. Follow @natgeostore_hk and “Like” the post of the game
2. Share photos and experiences of past travels in your
personal account, and “Tag” 2 friends of yours (*Participants must
set their personal Instagram account as public)
3. Hashtag #readventurehk #wearnatgeo @natgeostore_hk
Winner with the most impressive travel or adventure
experience may get:
Grand Prize – Air Ticket (valued at HKD20,000) (1 winner)
Adventurer Prize – Travel Set (valued at HKD3,150) (5
winners)
Special Prize – Big LOGO Baseball Cap (valued at HKD310)
(10 winners)
Event Period: 2 July ~ 15 August 2021
Winner Announcement: 28 August 2021
National Geographic Apparel:
HK Official Website: https://www.natgeostore.com.hk
Customer Center Contact: 2318 1600
Offline Stores：
1) Harbour City
Shop OT307, 3/F, Ocean Terminal, Harbour City, Tsim Sha Tsui
Tel: 34210020
2) K11 MUSEA
Shop 325, 3/F, K11 MUSEA, Tsim Sha Tsui
Tel: 23181321
3) SOGO
Shop 329B, 3/F, SOGO Department Store, Causeway Bay
Tel: 28318942
4) Hollywood Plaza
Shop G11-12, G/F, Hollywood Plaza, 610 Nathan Road, Mong Kok
Tel: 31889661
Instagram: https://www.instagram.com/natgeostore_hk
Facebook: 
https://www.facebook.com/natgeostoreHK
