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Buy Today, Get Today sees strong adoption as Malaysians embrace faster fulfilment this 9.9
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 September 2026 – Over 60% of orders placed during Shopee’s 9.9 Super Shopping Day were shipped within 24 hours, underscoring the growing importance of speed and convenience in online shopping. This trend reflects how faster fulfilment, greater value, and more engaging product discovery are increasingly influencing Malaysians’ shopping decisions.
Buy Today, Get Today Sees Stronger Adoption
Instant and Same Day Delivery saw strong adoption during 9.9, enabling shoppers to receive eligible purchases on the same day they placed their orders. The average time from order placement to delivery was reduced by 20% compared with 9.9 last year.
This growing demand for faster fulfilment comes as online shopping extends beyond discretionary purchases to everyday essentials, with home improvement products, skincare, and pet supplies among the top choices during 9.9. As shoppers rely on e-commerce for everyday needs, faster delivery options offer greater convenience for purchases they need sooner.
Shopee VIP Gains Traction as Shoppers Seek Greater Value
As Malaysians looked for greater value during 9.9, Shopee VIP offered members early access to special member-only benefits, including exclusive knockout deals, daily vouchers and free shipping perks, helping them save more on every order.
Building on these benefits, VIP subscribers collectively unlocked savings of more than RM146 million throughout the sale. As frequent shoppers recognised the value offered through the subscription, the number of active VIP users grew 1.3X from the average day earlier this year, highlighting how members tapped into these benefits to enjoy greater value during the sale.
Content Shapes How Malaysians Shop
Entertainment and product discovery went hand in hand, as Malaysians turned to Shopee Live and Shopee Video for engaging content, while discovering products, recommendations and deals from creators and sellers.
Together, Shopee Live and Shopee Video recorded more than 1.7 billion views during 9.9, a 1.3X increase from the previous year as Malaysians tuned in for special appearances by Shopee 9.9 Super Shopping Day Ambassadors Aisha Retno and Anggrek, alongside popular personalities such as Dato’ Sri Aliff Syukri.
“Shopee Live has helped us reach more customers and expand our product exposure. With Shopee’s content ecosystem, VIP benefits and fast delivery, we were able to enhance the customer experience and drive more orders, achieving RM100,000 in sales within just two hours,” said Dato’ Sri Aliff Syukri, Managing Director, and Datin Sri Nur Shahida, Executive Director of Shahida D’Herbs.
Evolving the Shopping Experience to Meet Changing Shopper Expectations
From faster fulfilment for everyday purchases to unlocking savings through Shopee VIP and discovering products through interactive content, Shopee’s 9.9 Super Shopping Day highlighted how speed, value and content-led discovery come together to shape a more seamless online shopping experience.
Lim Wei, Head of Marketing at Shopee Malaysia, said, “Shopping today is no longer just about finding a good deal. Malaysians are increasingly looking beyond price — from discovering and learning about products to receiving their purchases sooner. As such, we are doubling down on our efforts to enhance Shopee’s role as a convenient and rewarding part of Malaysians’ everyday shoppings.”
Hashtag: #Shopee
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About Shopee
Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
