7-Eleven marks the opening of its 1000th store

With fun exciting offers and giveaways to say a BIG thank you!

HONG KONG
SAR – Media
OutReach – 9 July 2021 – 7-Eleven has
officially opened its 1000^th store in Hong Kong – a milestone moment
for both the brand and its customers. 7-Eleven launched its very first store in
Happy Valley back in 1981 and, 40 years later, has opened its 1000^th
store on Des Voeux Road in Central. An integral part of the community and a
true neighbourhood store, 7-Eleven is committed to bringing convenience closer
to its customers wherever they are, whenever they need. Evolving alongside the
people of Hong Kong, the brand has constantly innovated to live up to changing
consumer expectations. To mark this landmark achievement, a series of
promotions and offers are being rolled out to thank customers for their loyal
support.

A Journey of 1000 Stores: the story of 7-Eleven in
Hong Kong

The Journey
of 1000 Stores, a retrospective showcase outlining the story of 7-Eleven in
Hong Kong, was held today in Central on 8 July. The exhibition charted
7-Eleven’s journey from its very first store right up to the opening of its
1000^th store highlighting the brand’s milestones over the years, which
many Hongkongers may still fondly remember from childhood. These include the
immensely popular Hello Kitty badge collectible programme, from 2004 and the
launch of HOTSHOT, its ready-to-eat range of authentic Hong Kong style treats
beloved by students of all ages!

Serving
the community for 40 years

7-Eleven
has always been committed to giving back. Since 2013, it has worked with
Caritas to offer training and job opportunities to over 40 people with special
needs. In 2017, it teamed up with Pei Ho Counterparts to donate and distribute
food to the homeless, the elderly and low-income families. It also hands out
small gifts every Christmas to children in need to spread festive cheer. In
2020, 7-Eleven launched the Charity Meal Voucher Programme: 553,787 vouchers
were collected within eight days and then distributed in local neighbourhoods
hardest hit by the pandemic in collaboration with Food Angel, St. James’ Settlement, Foodlink,
Hong Kong Christian Service and Pei Ho Counterparts.

Fun and exciting offers to say a big thank you to all its customers!

7-Eleven’s continuing
success is down to its team members, business partners and, most importantly, its
customers. To thank customers for their ongoing support, several tempting
promotions and offers are taking place throughout July. For example, 7-Eleven
launched an Instant Win Game, a first-of-its-kind Augmented Reality lucky draw
with over $10 million worth of prizes to be won including 2,000 free cups of 7CAFÉ, 1,000 $100 cash vouchers
and a whole host of product discounts. To mark 7-Eleven Day on 11 July, 7-Eleven
will be running unmissable offers such as $7 cups of 7CAFÉ, $7 and $11 discounts on a wide range of products and more. There will
also be “1000-themed” promotions exclusively for yuu Rewards members such as
product redemptions for 1,000 yuu points and 1,000 yuu point giveaways.
7-Eleven deeply appreciates the continuous support of its customers and looks
forward to sharing this milestone moment with everyone!

#7ElevenHK
#7ElevenConvenienceStore #7Eleven1000thstore