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A sophisticated, minimalist edit of objects to enhance home and self-care rituals, coupled with a focused content offering that delves into contemporary wellness culture
HONG KONG SAR – Media
OutReach – 24 March 2021 – The New Moon is a new retail and content
platform. The distinctive online space seeks to bring a sense of luxury and
avant-garde style to the world of wellness, with an succinct edit of products
chosen as much for form as function.
The New Moon’s edits can
guide you in selecting the correct gift for the modern mystic in your life
The New Moon’s curated boutique presents the items that become
an indispensable part of any wellness journey; objects that are minimalist and
luxurious, selected to elevate the home while bringing forth positive energy
through the principles of good design. The approach further extends from the
tangible to the intangible – through an explorative editorial platform, The New
Moon will also investigate wellness practices through the eyes of healers,
practitioners, industry luminaries and real women.
As the founder of an interior design firm, Kaye Dong was driven
to create The New Moon after noticing a dearth of design-driven home-rituals
items that added visual gratification to her home altar, deciding to pull
together an edit of sophisticated objects that unite form, function and the
flow of energy. These range from diffusers and incense burners to healing
crystals, as well as an inspiring selection of books that cover a variety of
wellness topics, from moon bathing to astrology, mindfulness to slow living,
all selected with a highly discerning eye.
BRANDS
Many of the brands found on The New Moon are conceived with
passion and intention from creatives whose imagination crosses disciplines, or
artisans who are influenced by other fields.
Left to right: Hyssop
Concrete Dome Diffuser by Photogenics + Co., Circa Mineral Incense Burner by
Cinnamon Projects; Cubic Oil Burner by Addition Studio
The line-up includes minimal yet subversive diffusers and
scented products by LA-based model agency Photogenics + Co.; geometrically
riveting incense stands by branding firm Cinnamon Projects; Brutalist,
sculptural stone aromatherapy burners by furniture designer Addition Studio;
and a series of ornate, gilded nesting bowls by ceramicist Christina Liu that
have been custom created for The New Moon.
OUR
EDIT
The New Moon has created an edit of gifting suggestions that
follow themes relevant to the modern urban sophisticate.
And a little extra zen is surely welcome in every household.
Aromatherapy and crystals that promote relaxation
are a perenial good choice – we recommend kyanite or the more unusual black
amethyst, and oils such as Japanese scent specialist @aroma’s For Rose Dream to
assist in easy slumber.
Those who need a little bit of luck in love will feel an immediate connection to spodumene kunzite, a
healing crystal that allows its recipient to accept love, from others as well
as the self. For daily confidence and guidance, using the beautifully
illustrated Inner Compass Cards is a reassuring way to start every day with a
positive attitude to manifest love.
Grounding is
also of great importance, in order to set strong foundations and achieve goals.
Stone aromatherapy burners from Addition Studio have a natural grounding
effect, while stones such as black tourmaline can assist in connecting to the
earth. Bodha’s Vibration Perfume No. 1 plunges the olfactory sense into a
stable, natural environment.
With the trials and tribulations of 2020, cleansing rituals are of particular importance to clear negative
energies, leaving room to usher in positivity and new beginnings. Our palo
santo is larger than the average, with more oils infused into each stick,
making for a more fragrant session. Besides clear quartz, stones such as
vivianite, hematite and glass fluorite also have natural cleansing abilities.
Website: http://thenewmoon.com
Instagram: 
thenewmoon
Please download high-resolution images here.
