Partnering over 20 merchants including Bonjour, YOGO, Panashop to offer a 6-week Spring Fair Promotion
HONG KONG SAR – Media
OutReach – 16 March 2021 – Atome, Hong Kong’s innovative
Buy-Now-Pay-Later platform is providing a more flexible payment solution to
local customers, addressing new lifestyle needs under the New Normal. Atome has
been working with different online and offline merchants, together with the
deployment of AI technology, to promote responsible spending habits. To welcome
the coming of spring, Atome is partnering with over 20 brands and online
merchants, including Bonjour (Stock code: 00653), Panashop, online and offline
shopping platform YOHO, PS Group and more, bringing to market Atome’s 6-week
(15 March to 30 April) “Freshen Up For A New You” Spring Fair. The program is
delivered across different categories including beauty, fashion, electronics,
lifestyle, health and wellness and home and décor. Atome will also be hosting live-stream
videos with the 20+ merchants to organize online engagement campaigns and a lucky
draw.
Eric Yu,
General Manager, Atome Hong Kong, said, “COVID-19 has had a major impact both
socially and financially across a variety of different markets. Not only has it
changed consumption habits, it has also inspired brands to re-think their
business operations model. Atome advocates ‘Buy-Now-Pay-Later as a means of providing
a more flexible payment solution to consumers. Shoppers are able to pay and
split their bills with zero interest payments over time, creating an easier
payment solution through technology. According to our experience in Singapore,
integrating Atome’s flexible payment option helps merchant partners increase
conversions by up to 17% on average, and the average basket size by more than
30%, proving Atome to be a trustable partner for business expansion. Stepping
into spring, we are actively engaging a wider spectrum of merchant partners,
offering more merchants and customers a chance to experience Atome in the year
to come.”
Mr. Clement Chen,
Chairman of Bonjour Holdings Limited, said, “We’re delighted to partner with
Atome Hong Kong in the six-week ‘Freshen Up for a New You’ campaign.
While the past year has been challenging for retail businesses, Bonjour has
turned this crisis into an opportunity to strengthen our online platform, ‘HK
Mall’. The product categories offered have been expanded, covering lifestyle,
home electronics, kitchen appliances and more. Atome’s innovative buy-now-pay-later
payment solution will elevate the shopping experience for Bonjour customers, as
well as enhance the affordability of our products and services.”
“Freshen Up For A New You”
Spring Fair
Promotion Period
|
Theme
|
Partnered Merchants
|
Promotion Content
|
15 March -30 April
|
Welcome
|
All Merchants
|
10% Off on any purchase (Single Purchase with up to HKD50 discount
|
15-21
|
Beauty
|
Bonjour
|
Different merchants will have special offers available. Up to 50% off.
|
22–28
|
Electronics
|
YOHO, Citylink
Panashop, IdealShop, mob.hk
|
|
29 March -4 April
|
Fashion & Beauty
|
PRIVATE i Concept Store,
|
|
5-11 April
|
Home Decor
|
Cottex,
|
|
12-18 April
|
Health & Wellness
|
Sense of Touch, Prenetics,
Vegan Concept
|
|
19-25 April
|
Lifestyle
|
2000Fun, Productpro,
pickupp, Coffee Mountain
|
|
26-30 April
|
Finale offer
|
Top-selling merchants
|
For more information about “Freshen up For
A New You” Spring Fair, please visit: https://www.atome.shop/spring-fair
Atome
Buy-Now-Pay-Later Payment Solution
Atome is the
first brand to launch a Buy-Now-Pay-Later payment service in Hong Kong and already
partners over 150 online and offline retailers. Shoppers are able to pay and split their
bills into three equal, zero interest payments over time by either scanning a
QR code at the cashier or by selecting Atome during online checkout at partner
merchants’ websites.
The Atome Hong Kong mobile app is
available on the App Store and on Google Play. Retailers
and consumers can also follow us on Facebook and Instagram. Media kit is available here.