Best of the Best: Over 100 Singapore’s elite brands were awarded at the inaugural Reader’s Digest Trusted Brands Awards

Virtual celebration acknowledges Singapore’s most trusted brands

SINGAPORE – Media OutReach – 25
February 2021 – More than 100 Singaporean brands
are among the selected winners of the Reader’s Digest Trusted Brands Awards
2020 in more than 50 categories listed in the recent event. The awards
recognise which brands, products and services are best and above the rest in
the eyes of the community and cover a host of categories.

 

Reader’s
Digest Trusted Brands Awards Singapore

Due to the global
pandemic, the traditional awards ceremony could not be held, but Reader’s
Digest was determined to recognise “success that deserves to be celebrated”
says Asia Reader’s Digest Editor-in-Chief Louise Waterson. The inaugural
virtual awards for Singapore (plus Malaysia and the Philippines) are now live
on the website.

Asia Reader’s Digest
Advertising & Retail Director Sheron White says, for the first time in the
award’s 23-year history the live celebration had to be cancelled, but all is
certainly not lost. “You can sit in the comfort of your own home and enjoy
viewing the award winners — those voted the most trusted by the public,” she
says.

Reader’s Digest
commissioned an international leading research company, Catalyst Consultancy
and Research, to conduct the survey to determine the most excellent, remarkable
and outstanding companies. A total of 1,500 consumers throughout the country
were asked to rank companies according to their trustworthiness and
credibility, their quality and value, their understanding of consumer needs,
their innovation and social responsibility.

Sheron says the awards
provide a great indicator for the general public. Purchasing from a company
voted the best by Singaporeans gives consumers the confidence that they are
making the right choice.

She says category
winners included newcomers to the podium as well as the old faithful and
platinum and gold medals were awarded. In the travel agent category, for
example, Chan Brothers won a platinum award for the 12th consecutive year and
Amway was recognised in the water purifier category for the 16th year running.
Taking a platinum award for the first time was AIA, in the life insurance
category.

Daikin, meanwhile, is
the company you want to know about if looking for air conditioning as, after
clocking up 19 wins, this company is the longest-reigning gold winner in the
Trusted Brand award history in Singapore. Also, of note, in the latest awards,
NTUC Fairprice took away four gold medals and has done so for more than 10
consecutive years in the following categories: rice, cooking oil, tissue, and
supermarket and online grocery.

More than 50 categories
featured in the Trusted Brands awards, some of which had multiple winners. New
categories are added over the years, with Pearl milk tea being an inaugural
addition this year. The virtual awards ceremony features a selection of the
winners.

Other than brands, the
awards also included personality categories that judged: most trusted TV
host/presenter of news and current affairs; most trusted entertainment and
variety presenter; most trusted radio presenter; and most trusted sports
personality. Glenda Chong, Michelle Chong, Joseph Schooling and The Flying
Dutchman were identified as the most trusted personalities in their respective
categories.

All this is also
documented in the virtual awards with some of the winners making guest appearances.

Celebrate your favourite
brands and personality winners in the Inaugural Virtual Trusted Brands Awards Video now!