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Promoting Women-Led Enterprises through CSR Initiative held at Mission Shakti Bhawan;
CSR Leaders and Banks Collaborate with Mission Shakti to Empower Women Entrepreneurs
Bhubaneswar, 19/05/2025( Odisha Samachar / Rajat Mohapatra )-A high-level stakeholder meeting on “Promotion of Women-Led Enterprises through CSR Initiatives” was convened today at Mission Shakti Bhawan, Bhubaneswar. The meeting brought together senior officials from the corporate sector, banking institutions, and government departments to foster strategic partnerships in advancing women entrepreneurship across Odisha.
The meeting was graced by Hon’ble Deputy Chief Minister Smt. Pravati Parida, who reiterated the government’s commitment to enabling women’s economic empowerment through collective action, convergence, and institutional collaboration. She appreciated the growing interest of the CSR and banking ecosystem in Mission Shakti’s transformative journey and called for deeper, long-term engagement to scale the impact. Subhdra shakti will be the brand of SHG product in odisha. She also emphasized on the mental health and wellness of the working women.
The session began with a welcome address by Smt. Sumitra Pattnaik, Additional Secretary to Government, followed by a presentation by Dr. Monica Priyadarshini, State Mission Director, OLM and Director Mission Shakti , who provided a comprehensive overview of the department’s mandate, flagship programmes, and integrated approach to women’s economic empowerment. She highlighted the progress of the Lakhpati Didi initiative and laid out a forward-looking roadmap for promoting women-led enterprises through targeted CSR engagement. Dr. Priyadarshini emphasized key areas where corporate partnerships could create meaningful impact, including enterprise infrastructure, market development, micro-enterprises, production units, and cluster-based development projects, positioning them as high-potential avenues for sustainable, women-driven growth.
The meeting saw active participation from the CSR teams of, Essel Mining and Industries Ltd of Aditya Birla Group,Aditya Aluminium, East JSW Foundation, Tata Steel Ltd, NALCO and others. Representatives from leading national and regional banks also engaged in discussions on credit access and financial services for women-led enterprises. These included State Bank of India, UCO Bank, Odisha Gramya Bank, Punjab National Bank, HDFC Bank, Central Bank of India, Bank of Baroda , ICICI Bank, Union Bank of India, Canara Bank,India Overses Bank,Federal Bank,Canara Bank and others.
Participants acknowledged the need for a joint coordinated mechanism to identify potential collaboration areas and design district-specific action plans. Key areas identified included One District One Product-linked value chains, rural enterprise infrastructure, financial inclusion, and enterprise mentorship.
The event also featured an open house discussion which focused on aligning CSR strategies with Government’s vision, integrating women SHGs into supply chains, promoting district-level enterprise clusters and facilitating technical and market linkages.
