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Grapes wins the Digital Mandate for Siyaram’s

The agency will provide creative & media services to the brand

New Delhi, 18th September 2023( Odisha Samachar ): Grapes, an integrated communications agency, has won the digital mandate for Siyaram’s, a prominent name in the Indian fabric and garment manufacturing industry. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office.

As part of the mandate, Grapes will be handling the brand’s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities. Further, the agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing SEO services. The partnership aims to leverage the extent of digital tools and techniques to enhance the brand’s visibility, engagement with a wider audience and amplify their digital footprint.

Mr. N. Gangadhar, V.P. – Marketing, Siyaram Silk Mills, shared his perspective, “We deeply understand men’s clothing needs and have made it our mission to deliver products and an experience that resonates with the modern gentleman. We have always believed in being at the cuttingedge of innovation and technology, and this new partnership with Grapes is a step in that direction. Strengthening our digital presence opens up new and exciting avenues to engage with our customers. We are confident that this partnership will be significant in our journey of transformation.”

Commenting on the partnership, Shradha Agarwal, Co-Founder & CEO, Grapesexpressed, “Siyaram’s has a rich legacy and a profound understanding of the textile industry, and we are thrilled to partner with a brand synonymous with high fashion in India and across the globe. Our team is geared up to work hand-in-hand with Siyaram’s to shape the future of their online visibility and redefine their digital narrative through a targeted, relevant and consistent communication strategy.”

About Siyaram Silk Mills Ltd

Siyaram Silk Mills Ltd is the largest producer of blended high fashion suiting’s, shirtings and apparels. Siyaram’s portfolio doesn’t limit to this, they are into garments and home furnishing too. Popular brandslike Oxemberg, J. Hampstead and Cadini are part of Siyaram’s as well. The leaders in fashion business forover 4 decades producing over 80 million meters of fabrics per annum with an unparalleled network ofover 1 lac retailers across India. Siyaram’s belief inproviding value for money products to its customersis the reason behind it having the pan India customer trust. And today, with its brand positioning ‘Comehome to Siyaram’s’ has drawn attention and acceptance amongst Indians in India as well as abroad.

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About Grapes

Grapes is India’s leading integrated communications agency. Headquartered in Delhi, it also has offices in Mumbai and Bengaluru, with a cumulative workforce of more than 250 passionate and highly skilled professionals. Launched as a website development company, Grapes started offering digital marketing services in 2015 and today it offers a gamut of integrated communications services (digital and offline) with the aim of providing a comprehensive set of solutions under one roof. The agency’s edge comes from solving brand and business problems, by staying true to a data-first and consumer insight-first approach that allows the agency to stay a cut above the rest.

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