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ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Vijaywada

New delhi, 25th May 2022:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launchof anexclusive brand store in India’s sacred city, Vijaywada. Located at Governorpet, the new exclusive store isspread across 300 sq. ft. andwill feature the company’s entire gamut of laptops, desktops, monitors, and other accessories under one roof. The exclusive store is a befitting testament to ASUS’s vision of its retail presence in India.
Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Andhra Pradeshbeing an important market for us, the inauguration of the new brand stores in Vijaywadawill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”
The new outlets take the mark of the brand’s total premium AES retail stores to 2in Andhra Pradeshand the first store in Vijaywada. The storesfeature innovative demo zones to offer a premium experience and service to theconsumers. They willcreate an interactive journey for the consumers by providing them withthe first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, smartphones, and a wide range of accessories.
Address of the retail store: R K Computers, 27-23-167, Gopal Reddy Road, Beside Big Bazaar, Governorpet, Vijayawada – 520002.

About ASUS
ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.

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