TAITUNG, TAIWAN – Media OutReach – 10 September
2021 – The 2021 Taiwan International Balloon Festival has entered it’s
11th year this year. In the past 10 years,
more than 7.5 million people have attended the festival. This has
helped shape, the “Hot Air Balloon Economy,” and brought NT $20
billion in added business to Taitung.
The 2021 Taiwan International Balloon Festival has overcome the COVID-19
pandemic. The event took place at Luye Highland from 8/14 to 9/12.
Hot air balloons have brought
vitality and international attention to Taitung. The Travel Channel deemed The
Taiwan International Balloon Festival as one of the world’s top 12 hot air
balloon festivals. Taitung County also topped Booking. com’s list of the Most Welcoming Regions on Earth in 2021. The
Taiwan International Balloon Festival has surpassed Taitung’s most ambitious
expectations. It’s now become our best vehicle to promote Taitung to the world.
The 2021 Taiwan International
Balloon Festival has been impacted by the COVID-19 epidemic. Therefore, the
Taitung County Government’s hot air balloon team came together to put on the
event alone at Luye Highland from 8/14 to 9/12. This year it was not possible
to invite foreign hot air balloon pilots to join this grand event in Taitung. Despite
this, the Taitung County Government unveiled three new hot air balloons. These
grabbed the attention of fans from all over the world. The balloons included
the world’s only Hello Kitty hot air balloon wearing traditional blue Bunun
clothes, a 19.2 meter tall hot air balloon modeled after Taipei’s cutest mascot,
Bravo, who is a Formosan black bear, and the Dawn hot air balloon designed by
Taiwan Fashion designer Sabra Andre.
For those who can’t come in person to the event, the
Taitung County Government is using 360ﾟimaging technology to launch an online “360 Live Broadcast.” People from
around the world are welcome to visit the Taiwan International Balloon Festival’s
official website or download the Taitung Travel App. This allows visitors to
experience the Taiwan International Balloon Festival wherever they are.