Far East Hospitality rides on first quarter’s momentum for regional expansion

• Signs Strategic Alliance Agreement with ARTOTEL Group in Indonesia
• Opens second Village property in Yokohama, Japan

SINGAPORE – Media
OutReach – 20 April 2021 – Riding on the
momentum of opening two properties – The Clan Hotel Singapore and Quincy Hotel
Melbourne, in the first quarter of 2021, Far East Hospitality today announced
that it will continue with its regional expansion plans.

 

Teaming up with ARTOTEL
Group

To kick things off, the homegrown operator signed a Strategic
Alliance Agreement with ARTOTEL Group – Indonesia’s leading boutique
hospitality and lifestyle group. The Group covers a wide range of offerings,
including integrated hospitality, food & beverage, creative event management,
and artsy merchandising. Under the terms of the partnership, both parties will collaborate
across operations, branding, and training, as well as support business growth across
markets.

 

“Singapore and Indonesia are key inbound markets for our
respective tourism sectors. As such, we see strong synergies for both countries,”
said Arthur Kiong, Chief Executive Officer of Far East Hospitality Management. “ARTOTEL
Group also has a large network in Indonesia where we do not have a presence in.
From a brand architecture perspective, it fits into a niche segment which we
are currently not represented. Amid discussions to explore a ‘travel bubble’
between both countries, we look forward to leveraging our combined portfolio to
appeal to both domestic and regional markets.”

 

As
part of the agreement, both Far East Hospitality and ARTOTEL Group will be
represented as an “Affiliate Brand” on the respective parties’ distribution channels and ecosystem. Far East Hospitality will also work with ARTOTEL Group to
enhance its presence in Indonesia – Southeast Asia’s largest market – and gain
meaningful market share. Both parties will also conduct training exchanges to
share industry best practices and increase internal knowledge and expertise
across markets.

Doubling
its portfolio of hotels in Japan

 

[Photo: Far East Hospitality’s
second property in Japan – Far East Village Hotel Yokohama]

 

Slated for opening in June this year, Far East Village Hotel
Yokohama will be Far East Hospitality and the Village brand’s second property
in Japan. This opening comes almost a year after the opening of Far East
Village Hotel Ariake in July 2020. The
277-key property will be managed by Far East Hospitality under a Hotel Management
Agreement (HMA) with Far East Organization.

 

Situated in the heart of downtown Yokohama, the property targets
business travellers. It is a five-minute drive to the central business district
and a three-minute walk to Sakuragicho and Kannai stations. It also offers
visitors easy access to Minato Mirai District which houses attractions such as
the Cup Noodle Museum and Colette Mare Shopping Mall. The largest Chinatown in
Japan is also located close by with temples, traditional gates, delicious food,
and colourful festivals for travellers to Eat, Play, and Explore like a
local. Sports fans can also catch a game of baseball at the Yokohama
Stadium nearby.

 

Expanding on homeground

Looking ahead, Far
East Hospitality will also be expanding into the resort and spa category with
the opening of Oasia Resort Sentosa in the second half of 2021.

The 191-key
property consists of Suites, Wellness Premier Rooms, and Deluxe Rooms, and will
be the fourth property on Sentosa island managed and operated by Far East
Hospitality. Guests will have the opportunity to experience a wellness
lifestyle that promotes a holistic state of being, where one’s mental, physical
and emotional health are in sync. They are able to participate in activities
such as spa treatments, fitness routines, mind-body practices, as well as
connect with nature. Wellness journals, self-care checklists, and access to a
collection of guided meditation audio are amongst the many items that are made
available to guests during their stay.

 

Commenting on the
expansion plans, Far East Orchard’s Group Chief Executive Officer, Alan Tang
said, “We have not let the pandemic detract us from our goal of growing our
hotel portfolio through Far East Hospitality. We are looking ahead and
positioning ourselves for the eventual recovery, by deepening our presence in
markets where there is a long-term positive outlook for hospitality and
tourism.”