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The largest collection of Ramses II original artefacts from Ancient Egypt approved to be exhibited outside Egypt for the first time for a new generation after 32 years
- Titled “ Ramses The Great and the Gold of the Pharaohs”, this
spectacular exhibition
will feature
183 rare Egyptian artefacts; the largest collection of artefacts on Ramses II
to ever leave Egypt - The
exhibition was approved by the Egyptian Cabinet and the decree was signed by Egypt’s Prime Minister Mostafa Madbouly in December
2020 - Supported by Egypt’s
Ministry of Tourism and Antiquities, the world-class Houston
Museum of Natural Science will launch the exhibition with the support of
World Heritage Exhibitions this November in Houston, followed by 4 other major
cities - Strong historical track record with the previous Ramses II
exhibition held in 1986 that sold a record
of about 5 million tickets - This exhibition follows the recent announcement of Cityneon’s
latest addition to its experiences — “Machu Picchu and the Golden Empires of
Peru” - Positions the Group as one of the world’s largest experience entertainment
companies that continues to grow despite Covid-19; setting sights on meeting the global demands for experiences post Covid-19
SINGAPORE – Media OutReach – 3 March
2021 – Cityneon Holdings (“Cityneon”, the
“Company”/collectively with its subsidiaries, the “Group”) today announced
another major historical artefacts exhibition, just weeks after revealing its
foray into the artefacts space with Machu
Picchu and the Golden Empires of Peru. Come November
this year, Houston Museum of Natural Science and Cityneon will debut an
exhibition of 183 pieces of rare artefacts from ancient Egypt that focuses on
the almighty pharaoh, Ramses The Great.
Ramses The
Great and the Gold of the Pharaohs here
In December 2020, the exhibition was approved by the Egyptian Cabinet and the decree was signed by Egypt’s Prime Minister Mostafa Madbouly. The news had been widely received by the Egyptian public, with Egyptian media proclaiming that the exhibition will showcase “the most prominent and unique historical Pharaonic holdings”.
These 183 pieces of rare artefacts will be
featured in the inaugural exhibition titled Ramses
The Great and the Gold of the Pharaohs and the exhibition will open in Texas,
United States at the Houston Museum of Natural Science.
Ramses
II, also known as Ramses The Great, ruled for 66 years, which was the second
longest reign in ancient Egyptian history. Because of his long rule, Ramses II
is thought to have amassed one of the largest and richest burial chambers and
is regarded as the most powerful pharaoh of the New Kingdom, the most celebrated
period of ancient Egypt.
The
exhibition is expected to attract large crowds as evidenced by previous
showcases of Egyptian treasures worldwide. In 1986, a touring exhibition on
Ramses II sold a record of about 5 million tickets. As recent as in 2019, when Tutankhamun:
Treasures of the Golden Pharaoh was exhibited in Paris, it broke the French
visitor record with about 1.5 million visitors. Egyptian expert Gamal El-Din
Mokhtar once said that the Ramses II exhibition had exceeded the experience
from the Tutankhamun exhibition by being “more exemplary archeologically,
historically and culturally than the treasures of Tutankhamun”.
Fast forward to 2021,
Ramses The Great and the Gold of the Pharaohs would be even more exciting than the past
showcases. The exhibition boasts the FIRST virtual walkthrough of Ramses II’s famous
temples and will include a FIRST full-length documentary ever produced on
Ramses II’s tomb for this tour. Details of the documentary will be released in
due course.
Mr.
Ron Tan, Executive Chairman and Group Chief Executive Officer of Cityneon,
said: ” The priceless artefacts in our
care, as well as being given exclusive access to Ramses’ tomb allow Cityneon to
stage an authentic and exhilarating recount of his life. This is the first time
after 32 long years that people all over the world will have a chance to get up
close to the life of the greatest pharaoh of all times. From the
record-breaking sales of about 5 million tickets from the Ramses II exhibition
in 1986 to the recently achieved visitorship for the King Tutankhamun
exhibition in Paris in 2019, we
are confident that Ramses The Great and the Gold of the Pharaohs will be another
record-breaking feat .”
“Cityneon is
thankful to work with partners as established as the Houston Museum of Natural
Science and the World Heritage Exhibitions, and we are also honoured to have
the support of the Egyptian government. I am very excited for the Cityneon team
to showcase these remarkable pieces of artefacts to the world,” Mr Tan
continued.
Mr.
Joel A. Bartsch, President and Chief Executive Officer at Houston Museum of
Natural Science, said they were honoured to be launching the exhibition with
Cityneon and World Heritage Exhibitions and they believe the Groups’ extensive
experience in exhibitions would lead to an engaging showcase. “All three teams
have great track records and we are confident that the 183 pieces of Egyptian artefacts
will captivate visitors from around the world. We look forward to hosting visitors
from Houston, the nation and beyond at this historical, educational and
immersive exhibition,” said Bartsch.
Mr.
Anthony Tann, President of World Heritage Exhibitions, said: “We are extremely
honoured to partner Cityneon for yet another artefacts exhibition. I am
confident Cityneon will bring their incomparable expertise to the table and
bring alive the treasures of Ramses II to cities across the world, welcoming
the many millions of visitors globally.”
Cityneon
has assembled an experienced team who would be able to handle these precious
historical treasures and launch the exhibition across the globe. The Group is
also riding on its expertise in the curation of intellectual property experiences
to build up their capabilities in the artefact exhibitions arena.
Cityneon
now has two global and major artefact-related intellectual property and has
plans to acquire more historical artefacts IPs, with one from Asia expected in
2021.
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