Lanson Place unveils revitalised brand for future expansion

HONG KONG SAR – Media
OutReach – 28 January 2021 – Lanson
Place Hospitality Management Limited (“Lanson
Place”
or the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited
(HKEx stock code: 369), has launched a refreshed brand repositioning for a new
generation of loyal guests as it expands its portfolio of 9 Personal Hotels and
Residences that it operates in key cities across Asia-Pacific.

 

The
refreshed brand strapline — “Make Yourself At Home” — has been created to convey
the Group’s approach to the art of true hospitality, encouraging a sense of
community and the philosophy of family within every Lanson Place. As remote
working increases for many travellers, guests will discover warm, comfortable
and personal places that they will want to return to, time and again.

 

“Lanson Place properties are true homes
for our guests” says Michael Hobson, Chief Executive Officer of Lanson Place.
“We want to be able to deliver on our promise of “Make Yourself At Home”
operationally and aesthetically. The refreshed
brand image will be applied across both our existing and upcoming properties,
giving our guests a more consistent brand experience whenever they engage with
us either online or in person.”

 

The
visual identity has also been harmonised, featuring an updated logo and a
cleaner, fresher look and feel for all communications. The famed original logo
– a tembusu leaf placed atop a cushion – has become a symbol for comfort and
service, and serves as a visual echo of Wing Tai’s own logo. The logo has been
updated to be more modern and approachable, while still paying respect to Wing
Tai’s roots in Asia and its commitment to the region.

 

The
new corporate website (www.lansonplace.com) has just
been launched, and a fully-redesigned suite of individual property websites
will be rolled out over the course of 2021. Featuring the new visual identity
and revised content that expresses the updated brand philosophy, guests will be
able to experience new and responsive designs on both desktop and mobile
devices, and enjoy seamless direct bookings for their next stay across all
Lanson Place properties. Collaterals and other stationery items are also being
updated. The new brand will also be featured through a fresh campaign that will
be launched later in 2021.

 

Lanson
Place will be adding two new properties to its portfolio with Lanson Place Mall
of Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens,
opening in Melbourne in 2023.