Hong Kong Life launches a 10-week “Care We On Health Challenge” Giving out eCoupons worth HKD40,000 in total

HONG KONG SAR –
Media OutReach – 20 October 2023 – Hong Kong Life has announced the launch of a 10-week reward campaign named as “Care We On Health Challenge”. The campaign integrates game elements into the official WhatsApp account of Hong Kong Life, allowing participants to grasp health tips and win rewards through a simple interactive Q&A game, thereby encouraging and promoting the cultivation of healthy lifestyle and habits.

From now until 28 December 2023 (the “Campaign Period”), participants can join the “Care We On Health Challenge” (the “Campaign”) through the WhatsApp link (
https://bit.ly/45Aqayg ) of the Campaign. Participants will instantly receive the multiple-choice question (“Weekly Question”) related to physical and mental wellness, Hong Kong Life will automatically send out the Weekly Question to participants via WhatsApp on every Friday. Participants may answer each Weekly Question within the designated time frame. The first 200 participants who answer the Weekly Question will be entitled to a HKD20 eCoupon, and those who participate continuously for 10 weeks will have a chance to win a total of HKD200 eCoupons.

Mr. Jonathan Ko, Chief Marketing Officer of Hong Kong Life, said, “Hong Kong Life launched its official WhatsApp Official Account in this September. We are now attempting to incorporate game elements into the WhatsApp platform by introducing the ‘Care We On Health Challenge’, which combines simple Q&A sessions with instant rewards, providing our participants with a brand-new gaming experience. Through the health tips and rewards offered by the campaign, we hope to encourage participants to establish a healthy lifestyle in long term and embark on a healthy journey together with Hong Kong Life.”

Timeline of「Care We On Health Challenge」