Henkel completes acquisition of Shiseido’s Professional hair business in Malaysia

KUALA LUMPUR, MALAYSIA –
Media OutReach – 3 January 2023 – Henkel has successfully completed the acquisition of the Shiseido Professional hair business in Malaysia, which includes leading professional hair brands, such as Sublimic and Primience, under the licensed Shiseido Professional brand.

Richard Gan, General Manager for Malaysia and Singapore, Henkel Consumer Brands, said, “The addition of the Shiseido Professional brand and product range to our portfolio reinforces our position as a premium hair powerhouse in Malaysia. It is an exciting milestone to be able to offer our salon partners a unique combination of both western and Asian hair beauty solutions through our Schwarzkopf Professional and newly added Shiseido Professional brands.”

While Schwarzkopf Professional is a trusted, global expert in hair color innovation and trends, Shiseido Professional creates holistic experiences that connect inner and outer beauty through its high-performance J-beauty solutions and R&D capabilities in premium hair and scalp care, anti-hair loss, styling and perm.

The acquisition closing in Malaysia and Taiwan on 1 January 2023 is the final step in the acquisition process of the Shiseido Professional business by Henkel in the Asia-Pacific region. On 1 July 2022, Henkel had closed the Shiseido Professional acquisition in China, Japan, Korea, Singapore and Thailand. In fiscal 2021, Shiseido Professional reported sales of more than 100 million euros and employed around 500 people.

Through the acquisition, Henkel has become a leading player in the hair professional business in the Asia-Pacific region. This includes having a significantly stronger market position in Japan and China as well as establishing a presence in South Korea and a leading position in Thailand. With Asia-Pacific as a base for growth and innovation, a J-beauty innovation hub will be set up in Tokyo, focusing on product development and ingredient formulation for consumers in the region.

The Professional hair business of Henkel Consumer Brands, which generates sales of more than 1 billion euros, holds leading market positions in various international market segments. The business is among the top three beauty companies worldwide and offers a broad portfolio of hair care, hair styling and coloration brands exclusively for hairdressers, such as Schwarzkopf Professional, Bonacure, Igora Royal and Authentic Beauty Concept.

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