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At ‘Global Design Reset,’ Business of Design Week 2021 Centres on Moving Forward and Building a Better Post-Pandemic World

HONG KONG SAR – Media OutReach – 26
November 2021 – Business of Design Week (BODW) 2021, Asia’s premier
annual event on design, innovation and brands since 2002 organised by Hong Kong
Design Centre (HKDC), presents an exciting line-up of key panel sessions
drawing on the theme ‘Global Design Reset’, signifying the need for
fresh thinking, decisive leadership and collaborative creativity across
disciplines as we continue to navigate in a state of flux under the new normal. Over 80 renowned brand leaders, design masters
and entrepreneurs from various sectors in Hong Kong, Asia as well as overseas
will inform and inspire audiences on how to look beyond the present as the
world collectively moves into our post-pandemic future.

Hybrid programme simulcast online and streamed on
ViuTV; Last chance to register for free online access

Over 80 speakers from leading
innovative companies such as Animoca Brands, Archi-Tectonics, Cathay Pacific
Airways, Christie’s, Daikoku Design Institute, Epic Games, Elevate, FILA China,
Heatherwick Studio, Herzog & de Meuron, Het Nieuwe Instituut, Jason Bruges
Studio, JLL, Lenovo Group, Massive Change Network, MillerKnoll, MPlus Museum
Limited, Power Station of Art, Refik Anadol Studio, Six Senses Hotels Resorts
& Spa, Snøhetta, Studio Zhu-Pei, Tatler Asia Group, The Coca-Cola Company,
The Landmark Mandarin Oriental Hong Kong, World’s 50 Best Restaurants, Xiaomi,
and many more

 

Following last year’s
success, the BODW 2021 Summit on 1 – 4 December will be held as a hybrid programme simulcast
online, with selected sessions streamed on ViuTV, social media, and partner
locations. The curated programme
will explore eight main pillars of topics relevant to our society today, namely Brand
Rejuvenation, Connected Health and Wellbeing
, Creative Mindset &
Innovation Leadership
, Culture & the City, Designing an
Intelligent Future
, Hospitality with Purpose, New Urban Models,
and Phygital Reality.

With the UK and ViuTV as strategic partners, BODW
2021: Global Design Reset aims to shine a light on how we can thrive
amid crisis, co-create a sustainable future, and make meaningful impact through
human-centred design and techology.

 

Among all online livestreamed panel
sessions, those slated for live broadcast on ViuTV Channel 96 are:

  • Keynote: How
    Design Changes the World (1 December, 8:15pm – 8:40pm) –
    Quality of life and respect for nature are
    complementary goals. Built projects that convey urban prosperity,
    sustainability, and human wellbeing can address the growing challenges of
    urbanisation. Here, world-renowned design guru Bruce Mau (Chief
    Executive Officer, Massive Change Network and Founder, Bruce Mau Design, US),
    talks about how designing for nature is synonymous to designing for success,
    with Dr Joseph Wong (Executive Director, Hong Kong Design Centre, HK)
    and Darren Chuckry (Chair HK of Marketing Society and Managing Partner of HK
    Initiative, HK) to moderate.
  • Media Disruptions
    (1 December, 8:40pm – 9:20pm) –
    Moderated
    by Julia Clyne (Head of Media Sales & The Trust, APAC, at Dow Jones,
    HK), this discussion brings together media heavyweights, James Chambers
    (Asia Editor & HK Bureau Chief, Monocle, HK), Lofai Lo
    (Director & General Manager, ViuTV, HK), and Michel Lamunière (Chairman & CEO, Tatler Asia Group, HK), to
    share insights on creative programming and the future of print, digital, and
    broadcast media.
  • Future Mobility
    & Transportation (1 December, 9:20pm – 10:00pm)
    – With the advent of AI and IoT, we live in a
    world where seamless connectivity and autonomous navigation are fast becoming a
    reality. This panel gathers Paul Priestman (Designer & Chairman,
    PriestmanGoode, UK), Andrew Mead (Head of Architecture, MTR Corporation
    Limited, HK), and Edward Bell (General Manager of Brand, Insights, and
    Marketing Communications of Cathay Pacific Airways, HK) to discuss how
    integrated design and technologies are shaping the future of mobility and the
    economy, with Annouchka Behrmann (Head of Brand, Edelman Hong Kong
    and Chairperson, PRHK) to moderate.
  • Making
    Sustainability Palatable (2 December, 8:00pm – 8:35pm)
    – With
    sustainable food systems gaining ground in Asia and across the world, leading
    restaurateurs are eager to make their mark in this space and help reverse
    climate change. Peggy Chan (Principal Chef-Consultant of Grassroots
    Initiatives and Executive Director of Zero Foodprint Asia, HK) and Richard
    Ekkebus
    (Director of Culinary Operations and F&B, The Landmark Mandarin
    Oriental, HK) talk about advancing the new normal in hospitality with
    well-respected food writer and moderator Janice Leung Hayes (Food writer,
    Producer & Sustainability Advocate, Honestly Green, HK).
  • Keynote: Rewilding Urban
    Space (2 December, 9:05pm – 9:25pm)
    – Cities as
    well as businesses are increasingly aware of dwellers’ desire for access to
    green spaces. Keynote speaker Thomas Heatherwick CBE (Founder,
    Heatherwick Studio, UK) discusses future trends in urban models with moderator
    Prof. Eric Schuldenfrei (Founding Partner, ESKYIU and Head of the
    Department of Architecture, The University of Hong Kong, HK).
  • Creative Placemaking of
    the World (2 December, 9:25
    pm – 10:00pm) – Moderated by Alexandra Seno (Managing Partner, AXS Asia
    Partners, HK), this panel delves into cultural strategies and initiatives
    specifically crafted to improve the built environment and create more vibrant
    and inclusive spaces, together with Robert Greenwood (Partner and
    Managing Director Asia, Snøhetta, HK) and Zhu
    Pei
    (Dean, Professor of Central Academy of Fine Arts, School of
    Architecture and Founder
    of Studio Zhu-Pei, Mainland China).
  • Talking
    to Refik Anadol: Mastering the Craft of Crypto Creation (3 December, 3:30pm –
    4:00pm)
    – Learn about the
    emerging trends worth watching in the world of fine art, such as crypto assets
    and digital art, with Sara Mao (Director of Christie’s Education Asia
    Pacific, Vice President and  Auctioneer
    at Christie’s, HK) and Refik Anadol (Media Artist at RAS.Refik Anadol
    Studio, US) in a discussion moderated by Jehan Chu (Co-founder &
    Managing Partner, Kenetic, HK).
  • Unlocking
    Potential in Metaverse (3 December, 8:00pm – 9:00pm) –
    The line between physical and digital is
    rapidly blurring. In this panel, Bernt Johannessen (Industry Manager,
    Epic Games, Sweden), Henri Arslanian (Crypto Leader & Partner, PwC
    Hong Kong, HK), and Yat Siu (Co-Founder & Chairman, Animoca Brands,
    HK) discuss the fusion of these two worlds in the metaverse, and how this
    influences our lived experiences and economic activities, with moderator Darren
    Chuckry
    (Chair HK of Marketing Society and Managing Partner of HK
    Initiative, HK).
  • Carving Out Future WorkSpace and
    Living (4 December, 8:00pm – 8:55pm) –
    Offices and built
    environments are fast adapting to our working habits and redefining the nature
    of work with a new digital infrastructure. Moderator Dr Edmund Lee
    (Former Executive Director, Hong Kong Design Centre, HK) explores the future of
    work and living with Prof. Jeremy Myerson (Director of WORKTECH Academy,
    UK), Jesper Jos Olsson (Group CEO & Founding Partner, White Peak
    & Stey, Mainland China), Ryan Anderson (VP of Global Research and Insights,
    MillerKnoll, US), and Tiffany Lau (Executive Director, APAC Head of
    Urban Ecosystems, JLL, HK).

Attracting
a global audience of over 380,000 to exchange ideas and explore new business
opportunities last year, BODW is organised by Hong Kong Design Centre (HKDC)
and co-organised by Hong Kong Trade Development Council (HKTDC), with Create
Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative
Region (HKSAR Government) as the Lead Sponsor.

 

For registration and
programme updates of BODW 2021, please visit the official website at 2021.bodw.com. Registrants can
sign up to become a bodw+ member free of charge and enjoy full online access
for BODW 2021.

#BusinessofDesignWeek #BODW


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