Style Theory to Rock with House of Gucci: Latest Offers Allow Users to Rent ANY Designer Bag at Zero Cost or Only HK$449.5

Hong Kong SAR – Media OutReach – 11 November 2021 – The House
of Gucci movie premiere is approaching and the temptation to own a Gucci
purse is stronger than ever. Eyes will be ogling over Gucci’s Dionysus, GG
Supreme, GG Marmont, Sylvie bags, and more. And as luck would have it, Style
Theory’s bag rental collection gives you access to these cult favourites and
more!

To celebrate Gucci’s 100th anniversary, Style Theory is offering the first 100 fashionistas a FREE month of their Designer Bag Rental Membership to new users until end of November. And the first 300 buy-one-get-one-free Membership offer of two months for HK$449.50 each (HK$899 original price for one month), this offer is available until end of December.

Cut Loss & Embrace the Trend

Did you know that the moment
you purchase a designer bag, its value can depreciate by over 50%? Adding on
the space, effort and money to keep and maintain the bags in good conditions,
why would you still want to own them if you can rent from an on-demand Style
Theory collection with 2,000+ designer bags from brands like Gucci, Chanel,
Celine and more in their best conditions? Sustainable and circular fashion is
already the trend and Style Theory is the game changer who is here to help
fashionistas cut loss in style.

 Unparalleled Attention to User Journey

In just a few steps, you can rock some
of Hong Kong’s top pick designer bags: register as a Member on the Style Theory
app and you can browse and cart out any bag to start renting. Got too many
choices? Save your favourites in the wish-list cart for future reference. Once
you cart out, you will be prompted to schedule a time to get the bag delivered
to your address at your convenience.

Style Theory prides ourselves in helping women
wear their power, whilst making sustainable fashion choices. They do this by
offering an infinite repertoire of luxury bags, from which customers can choose
to rent for HK$899 per month.

Circular fashion is in and overconsumption is
out. Leveraging on the unique platform that Style Theory offers, Hong Kong
fashionistas are now seizing the benefits of:

• Paying less for
  getting more;
• Staying on top of
  latest fashion trends;
• Saving storage
  space and bag maintenance needs;
• Expanding
  lifecycle of classic It bags; and
• Contributing to
  sustainable fashion

The Limited Offers: Register NOW!

New Style Theory Members can get the
chance to rent and flaunt the hottest Gucci purses to work, for dinner or at
the House of Gucci movie premiere.
Simply download the Style Theory app, create an account, and activate your
Membership with one of the following promo codes:

• TRIALGUCCI
  – A
  free month, limited to first 100 redemptions. Valid until 30 Nov 2021
• STGUCCIBOGOF
  – A
  discounted monthly fee of HK$449.50 for each of the 2 months, limited to the
  first 300 redemptions. Valid until 31 December 2021.

*The House of Gucci promotion codes entitles new users a full
Membership experience and access to the full catalogue. Rentals are not limited
to Gucci bags only.

Play the FB Mini-Game to Get Your House of Gucci FREE Tickets

The promotions don’t stop there! Style
Theory is also giving away 2 FREE House
of Gucci movie premiere tickets to 5 lucky winners! Here’s how to enroll in
the game:

1. Like the Style
   Theory HK Facebook page
2. Share the House of Gucci promo post on Facebook (The post will be live on 15
   Nov 2021)
3. In the comments, tag 3 of your friends
   whom you would want to take to the movie premiere and mention why you like
   renting bags from Style Theory
4. Style Theory HK will directly message
   and announce the winners on 30 Nov 2021