New Survey Reveals Changing Health Priorities Among Asia Pacific Consumers

HONG KONG SAR – Media OutReach -
28 October 2021 – A new survey examining the
awareness and usage of nutritional supplements in the Asia Pacific region revealed
that four out of five consumers in believe their
health is a “work in progress,” and 86% have been taking steps to improve their
health in the past year.

These findings are part of a survey conducted on
behalf of Herbalife Nutrition and the Council for Responsible Nutrition among 3,000 consumers in
Indonesia, Japan, Malaysia, Philippines, Singapore, and Vietnam.

The shift to better health goals and priorities was
accelerated by the pandemic, with over half (51%) of respondents saying that they
are eating healthier and supplementing their diet with vitamins and minerals.
In addition, 41% put more emphasis on holistic health across mental, physical,
and social needs, and 35% are focused on attaining smaller and more manageable
goals.

But while consumers are incorporating more
vitamins and supplements into their diet, only 33% said they feel very
knowledgeable about the health benefits those can offer. The respondents cited
they are most likely to get information about vitamins and supplements from
online sources (39%) and their doctor (25%). Regardless of where they currently
get information, 80% would like to know more about the benefits of different
vitamins and supplements to support their health.

“Consumers
are increasingly taking wellness matters into their own hands and seeking
quality supplements that add essential nutrients to their diets. With the wealth
of information online, it’s important that they have credible information about
the proper use and benefits of nutritional supplements to enhance their health
and wellness journeys,” said Stephen Conchie, Senior Vice President and
Managing Director, Herbalife Nutrition Asia Pacific.

He added, “When selecting from a vast array
of options, take time to explore the brand’s level of testing of their
ingredients, the third-party verifications (such as NSF and ISO), and their
manufacturing transparency. Sourcing is one critical area in ensuring that your
supplements, vitamins, and other nutritional products are created with the
utmost care.”

Vitamins, supplements
part of nutrition regime for many consumers

Nutritional
supplements are becoming a common addition to the Asia Pacific dietary regime
with seven in 10 (70%) consumers taking vitamins and supplements on a weekly
basis, with 67% of them taking between one or two products each time.

When
asked for their preferred timing to consume the vitamins and supplements, the
top three responses are:

• In
  the morning, all at one time (34%)
• After
  a meal (22%)
• At
  different times throughout the day (21%)

Top reasons for
consuming and interest in vitamins and supplements

When
asked for reasons on why they are interested in vitamins and supplements, the
most common responses are:

• To
  support general immunity (59%)
• For
  general health and wellness (44%)
• To
  support digestive health (33%)
• For
  skin health, hair, or beauty (30%)
• To
  improve energy and focus (27%)