NHK WORLD-JAPAN Launches “17 Goals for Our World” Campaign to Complement Upcoming COP26 Climate Change Conference

TOKYO,
JAPAN – Media
OutReach – 25 October 2021 – NHK
WORLD-JAPAN, the English-language international service of Japan’s public media organization, NHK, today announced it will present a
collection of premiere and encore programming to commemorate and complement the
United Nations’ Climate Change Conference (COP26) to be held in Glasgow,
Scotland from October 31-November 12, 2021.

NHK
WORLD-JAPAN, long committed to bringing issues of global importance to the
forefront, in January 2021 launched a SDGs (Sustainable Development Goals)
campaign that features programming and a special “17 Goals for Our World” website that mirrors the SDGs set forth by the United
Nations. The website highlights NHK WORLD-JAPAN’s vast collection of premiere
and video on demand (VOD) programs that maps to each of the 17 goals, which
include striving for clean water, health/well-being, education, sustainable
cities, and responsible production/consumption; and eliminating poverty,
hunger, and social inequalities.

The
wide range of COP26-themed programming spans topics from man-made environmental
damage to pollution to extreme weather and sustainability, and includes the
popular series Zeroing In: Carbon Neutral 2050. The series, available
now on VOD,
was created in partnership with several public broadcasters in the U.S., and
focuses on grassroots actions people can take to reach a carbon-neutral future.

Another
currently available campaign program is Zero Waste Life, a series that
highlights Japan’s “Mottainai” philosophy of striving for a life of wasting
nothing and treasuring what we have. It airs as part of the event in November. Past
episodes are also available to watch on VOD.

An
episode of Direct Talk that highlights the “Peace, Justice and Strong
Institutions” SDG is also featured among the VOD
content. “Braving Press Freedom:  Maria
Ressa/Journalist,” offers insight and interviews with Ressa around her news
site Rappler’s unwavering coverage of the struggle of journalists and activists
fighting Philippines President Rodrigo Duterte’s attacks against press freedom
and human rights. On October 8, 2021, Ressa was awarded the Nobel Peace Prize –
the first Filipino journalist to be honored with the prestigious award.

Other
programs related to the campaign feature a new documentary, Five Frames for
Love, a short-form series of 15-minute vignettes that follow the unique,
creative lifestyles of youth through five specific “frames”: Fashion, Family,
Followers, Freedom, and Future. The series begins airing on November 20.

A
short drama series, Mini-Dramas on SDGs, convey the message of the
importance of individuals joining to create a society in which no one is left
behind. Each two-minute film is based on one of the United Nations’ 17 SDGs,
with each depicting how Japan is endeavoring to achieve these goals. This
series are available to watch on VOD.

Numerous
other programs that highlight the 17 SDGs are available via VOD on the website.