Blooming Poet Advocates For Sustainability As It Launches The Gunny Sack Collective

SINGAPORE
– Media OutReach – 7 October 2021 – With pollution and
global warming remaining constant hot button issues, Blooming Poet has
recognised the need to be more sustainable in its efforts to protect the
environment. As bouquet wrappers are typically made of plastic and
predominately single-use, the continued usage of such wrappers would only
further harm the environment in the long term. To that end, the online florist has announced it is launching a new
line of environmentally-conscious products dubbed “The Gunny Sack
Collective”.

By
upcycling gunny sacks that have been used to store and transport cacao or
chocolate beans from Ecuador to wrap its flower bouquets, Blooming Poet is
hoping to offer a more environmentally responsible option for consumers looking
for green choices to add to their retail therapy carts. Moreover, the online
florist hopes the rustic barnyard look can offer customers a refreshing change
to its customary wrappings.

Customers
can also expect exotic and speciality blooms like tulips, peonies, hydrangeas,
and garden roses to feature in their flower bouquets. The garden roses, in
particular, are sourced from sustainable farms, giving
environmentally-conscious shoppers another eco-friendly option. To ensure its
customers receive only the freshest flowers with a surprise twist, the flowers
and designs are curated daily and left up to the imagination and creativity of
Blooming Poet’s artisan florists. The flowers come in three sizes – Cutesy,
Statement, and Grand Gesture – to cater to individual customer’s needs.

Best
of all, the gunny sack wraps are priced at the same cost or, in some instances,
cheaper than their traditional paper and plastic counterparts. This decision
bucks the usual trend in various industries, where eco-friendly and sustainable
options often cost more, discouraging consumers from adopting such practices.

With
this launch and its pricing strategy, Blooming Poet is also aiming to spark
discourse and raise awareness for customers to switch to an eco-friendly option
in an industry that has traditionally produced significant plastic and paper
wastage.

While
such products have proliferated throughout countries like the United States, it
has remained largely unknown in the South East Asia region, and Blooming Poet
is looking to change that. The hope is that this new product line can send a
message to care about the environment and inspire consumers to contribute to a
circular economy by embracing gunny sack wrappings.

“As
the former First Lady of the United States, Lady Bird Johnson, once said, the
environment is where we all meet; where we all have a mutual interest; it is
the one thing all of us share,” mentioned Jyo, founder of Blooming Poet. “As
such, it is everyone’s duty to be environmentally conscious and to do our part
to ensure Mother Earth has a future for our children to inherit.”

Blooming
Poet is an online florist based in Singapore that offers a full range of floral
products, such as bloom boxes, flower crowns, and bridal
bouquets.
Each of its art-inspired, handcrafted floral arrangements is hand-picked and
uniquely tailored to each customer’s needs. For more information about “The
Gunny Sack Collective” and Blooming Poet’s various other products, please visit
https://www.bloomingpoet.sg/.

#BloomingPoet