HONG
KONG SAR – Media OutReach – 28 September 2021 – Fosun
Tourism Group (“Fosun Tourism” or the “Group”, HKEX Stock Code: 1992),
one of the leading
leisure-focused integrated tourism groups, is pleased to announce that its core business Club Med Resort, the
world’s leading “Premium All-Inclusive” resort brand, held the opening ceremony
of Club Med Lijiang Resort in Lijiang City, Yunnan Province on 25 September
2021. Being
the first resort of Club Med in Yunnan Province, China, the
opening of Club Med Lijiang Resort, demonstrated the completion of the first
core element of FOLIDAY Town Lijiang Mediterranean Resort, the one-stop
integrated resort destination in Lijiang created by Fosun Tourism. It proves that the Group has never stopped its
global development even under the impact of pandemic.
Premium
Holiday Experience at Club Med’s First Resort in Yunnan Province under Snowy
Mountains in Lijiang
As a French leisure resort brand with more than 70
years of history, Club Med is operating over 60 resorts on six continents. The
brand has left a unique and unforgettable holiday memories for guests around
the world by virtue of the classic “Premium All-Inclusive” holidays,
internationalized G.O (Gentle Organizer) culture, all-age childcare services, splendid
evening parties and other special products.
Integrating the magnificent ecological wonders of
Lijiang with a civilization of a thousand of years, Club Med’s first resort in
Yunnan- Club Med Lijiang Resort , which was completed in the golden Autumn, will
create a Naxi-featured, cozy and premium holiday experience for global
consumers.
Club Med has built a sizeable indoor water park with a
total surface area of 1,500 meter square and a nearly 700 meter square indoor
gym. They are the major features of the Club Med Lijiang Resort. There are many
attractive recreational facilities, allowing visitors to enjoy the fun of water
play in all seasons, even under snowy mountains.
Henri
Giscard d’Estaing, Vice Chairman and Deputy Chief Executive Officer of FOLIDAY
and President of Club Med, said:
“Since its entry into China, Club Med has opened four
Premium All-Inclusive resorts in Sanya, Guilin, Yabuli and Beidahu, covering a
wide range of thematic holiday experiences such as skiing in winter, mountains
in summer and sunny beaches, which have been highly favored by Chinese
consumers. In the moment of the pandemic normalization, China’s tourism market
shows full resilience and vitality where Club Med’s business in China in the
first half of this year has a triple-digit growth rate, demonstrating its
strong brand appeal. With the official opening of Club Med Lijiang Resort, Club
Med will continue to get deeply involved in the Chinese market in the future
and create more leisure and vacation benchmark products on the basis of
differentiated experiences with regional characteristics to help upgrade
China’s cultural tourism industry.”
FOLIDAY’s
New Quality Holiday Life Provided by FOLIDAY Town
With the opening of Club Med Resort that is the first
core element of FOLIDAY Town, the grand blueprint of this one-stop integrated
resort destination integrating FOLIDAY’s full ecological IP and resources is
unfold.
FOLIDAY Town Lijiang Mediterranean Resort covers a
total area of 1,300 acres with the Club Med Resort included, preserving the
original ecological features such as meadows, streams, trees, etc., in an
attempt to create a paradise that allows nature to speak and people to explore
the unknown freely.
Relying on the profound natural and humanistic
heritage of the area, four experience sections: living, holiday accommodation,
art and culture, and nature leisure have been formed in the resort, with
multiple business patterns including the Club Med resort, themed commercial and
entertainment district, the Hidden Gems Of Snowing Mountain Park, holiday
house, Casa Cook luxury boutique resort hotel, and Albion vacation apartment. According
to the project planning, other elements such as the theme commercial street and
the Mysterious Snow Mountain theme park in FOLIDAY Town Lijiang Mediterranean
Resort will also be opened one from 2022 onwards after the opening of Club Med
Lijiang Resort.
Qian
Jiannong, Chairman and CEO of FOLIDAY, said:
“As a benchmark product created by FOLIDAY based on
the local nature and culture of Lijiang and giving full play to FOLIDAY’s
global brand and product power, Club Med Lijiang Resort and FOLIDAY Town
Lijiang Mediterranean Resort will bring more than differentiated products to
Lijiang and even customers around the world and a rich industrial ecology to
Lijiang. Under the guidance of the national ’14th Five-Year’ cultural tourism
development plan, FOLIDAY will continue to inject new energy into the high-quality
development of China’s cultural tourism with more world-class tourism resort
products in the future.”
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