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- CMA represents the first HNW broker to offer a unique value proposition in Europe
- Marco Liardo announced as Managing Director of Switzerland
- Luca Bertacchi announced as Managing Director Continental
Europe and to lead the newly created private placement life insurance (PPLI)
practice group
ZURICH, SWITZERLAND – Media OutReach -
21 September 2021 – Charles Monat Associates (CMA) is expanding its
operations in Switzerland. In addition to the recent appointment of Marco
Liardo as Managing Director of the Swiss Operation, the Team in Zurich is broadening
its capabilities even further with three senior executive hires. At the same
time, CMA is launching a domestic business in the EU and creating a private
placement life insurance (PPLI) practice group. Luca Bertacchi is joining CMA
in Liechtenstein to build and lead the newly established team. The new hires and
ambitious expansion strategy demonstrate CMA’s commitment to growing its
business across Switzerland and Europe.
Simon Lo, CEO of International Business, Charles
Monat Associates
Marco Liardo joins as
the Managing Director of Switzerland for CMA. Based in Zurich, his role involves
developing, leading, and managing sales consultants in Switzerland as well as
tailoring bespoke solutions to clients’ liquidity planning needs. Marco has many
years of experience in wealth advisory for international clients, having
successfully developed and managed the Swiss hub for an international life
insurance broker. Previously, he served as Head of Financial Analysis and
Senior Merger & Acquisition Manager for a global insurance group as well as
Vice President, Private Banking Life Insurance for an international Swiss
private bank.
As part of CMA’s
expansion in Europe, a new PPLI practice group has been created strengthening
the Liechtenstein broker entity and creating a centre of competence for the
full Group of CMA. Luca Bertacchi has been appointed to lead the new team,
bringing with him 25 years of experience and expertise in the Industrial and
Financial Sector. Previously, Luca was Global Director of Lombard International
Assurance SA, working his way up from Head of Switzerland and Regional Director
Central & Southern Europe. Prior to this, Luca was involved in various
positions at UniCredit. Joining Marco and Luca in Europe and strengthening the
team’s expertise further are three additional senior hires.
As a result, CMA is
able to bolster its International Business Division which include operations in
Dubai, Geneva, Liechtenstein and Zurich. Both Marco and Luca report to Simon
Lo, CEO of the International Business Division.This new structure allows CMA to
offer more effective cross-border support, more efficient services and brings truly
global solutions to clients. With the increased presence in the growth markets
outside Asia, CMA respond to the client’s needs for international solutions as
well as addressing the increase in relocation. As a unit, CMA is global and
able to address both domestic and international insurance needs of HNWI.
Yves Guélat, Group CEO of
Charles Monat Associates, is extremely thrilled
about the new appointments: “Our new team members are subject matter
experts when it comes to insurance solutions. With their significant experience
in wealth planning and tremendous network of contacts, they provide a real
value-add to our bank partners, family offices and clients in the region. By
expanding the capabilities of our International Business Division in
Switzerland and Europe, we can enhance international synergies to create ‘one
CMA’.”
A commitment to Switzerland
and Europe – CMA only global HNW broker to cover all regions
CMA opened its Swiss
subsidiary in 2012 as part of its international business. Since then, this
business has seen annual sales growth of 20% year-on-year, largely driven from
Switzerland and the EU. “With a high concentration of high-net-worth individuals,
Europe is critical to our business,” states Simon Lo, CEO of International Business at
Charles Monat Associates.
“For this reason, there is an increased need for new hires in Switzerland
and Europe to service the growing number of banks’ clients and referral
partners. By strengthening our International Business
Team, we are able to support our clients more efficiently and offer an
extensive suite of knowledge from the pool of expertise within our
organization.”
Global trends show that the
number of high-net-worth individuals (HNWI) in Europe, along with China and
APAC, is growing exponentially, a key driver for the life insurance industry.
By expanding the Swiss business and establishing the PPLI practice group, CMA represents the first global HNW broker
to offer a unique value proposition to the third-largest region globally in
terms of number of HNWIs (5.4 million) and assets (US$17.5 trillion).
The company plans to continue
expanding its offerings in the future, focusing on Universal Life insurance and
solutions for protecting international assets abroad. “We want to expand
our products across the region and create synergies with other regions in a more
connected world,” says Guélat.
In Europe, which is highly developed in wealth
planning and wealth advisory, CMA aims to meet the evolving needs of clients
while offering international customized strategies. The major global leadership
changes announced in June 2021 highlight CMA’s commitment
to providing global access and options. The current expansion plans in Europe
serve to further advance the
company’s business growth strategy and build greater synergies across regions,
asset classes and liquidity solutions.
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