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Hong Leong Bank: Seeking to Collaborate with Trailblazing Startups to Build a Sustainable Future Together

KUALA LUMPUR, MALAYSIA – Media
OutReach
 – 20 September 2021 – Hong Leong Bank’s (“HLB” or “the Bank”) Fintech and tech startups mentorship platform, HLB Launchpad is back in its fourth
edition. The Bank is calling for Fintech and tech startups to take on the
challenge of co-creating and developing breakthrough ‘out-of-the box’ solutions
to reimagine a more sustainable banking and financial services industry.

 


The 4th HLB Launchpad edition seeks to partner with startups to create ‘out-of-the-box’ solutions to build a sustainable future together.

Themed ‘Let’s
Build a Sustainable Future Together’
, it aligns with the Bank’s priorities
in stepping up its sustainability best practices and integration of
Environmental, Social and Governance (“ESG”) elements into every facet of its
business
. This year’s HLB Launchpad is open to ANY startup that has a presence in Malaysia, has a minimum
viable product (“MVP”), has generated sales, has been in operation for over a
year, and is interested in creating solutions that contribute to a long-term
positive impact on our society and environment. 

 

The Bank has identified over 15 problem
statements this year extending over five Sustainability themes, namely Digital
at the Core, Workforce Readiness, Socially Responsible Business, Environmental
Management and Community Investment. The problem statements range from finding
solutions to boost financial inclusivity for low-income earners, to tracking
greenhouse gas emissions to create a long term positive environmental impact.
Startups are welcome to address one or more of the problem statements.

 

Domenic
Fuda, Group Managing Director and Chief Executive Officer of HLB
said, “At Hong Leong Bank, as we continue on our
journey to build a highly digital and innovative ASEAN financial services
company, we are always on the lookout for innovative ideas that will help us
bring this vision to life. Aligned with our core value of being here for the
long term, we are placing more emphasis on our sustainability efforts to ensure
we are doing our part to
empower the community with financial knowledge and resources to improve lives
and livelihoods as well protect the environment within which we live. HLB Launchpad is a very important
collaborative platform to ensure our strategy and product development are
refreshed and evolve to capture the ever-changing needs and contribute toensure
a sustainable future for ourcustomers,
communities and the environment,”
added Fuda.

 

HLB
Launchpad 2021
will be
selecting three winners, in which the winner will be awarded with a cash prize
of RM50,000 and the two runners-up will receive RM25,000 each. The winners will
also be entitled to mentorship sessions with HLB’s C-suite, Business Heads and
Partners, as well as a 6-month pilot project with the Bank.

 

The Bank is also
currently collaborating and mentoring the HLB Launchpad 2020 winners – Food Market Hub, Pay:Watch, and ERTH. With Food
Market Hub,
a F&B ecosystem provider which has streamlined the entire
value chain of farm-to-restaurant, HLB is working with them on a pilot project
to help businesses best leverage the digital banking ecosystem to run their
business on-the-go, while with Pay:Watch,
the Bank is currently piloting an initiative to provide gig workers instant
access to earned wages before their pay day. As for ERTH which is an e-waste recycling
startup, they are helping the Bank manage and recycle its electronic waste
(“e-waste”).

 

Shailesh
Grover, Chief Digital and Innovation Officer
said, “Embracing our digitalatthecore strategy over the past few years, has resulted in
a significant pay off as it enabled us toquickly adapt to the new realities that came with the
pandemic. This strategy enabled us to continuously listen
to the Voice of our Customers (VOC) and
reimagine the way we design newer experiences to serve and interact with them. This has also enabled us to stay ahead where
we leverage our innovation and community labs to create novel digital
propositions that have a singular focus – delight customers at every
touchpoint.”
    

 

“A big part of us being able to achieve that is the
entrepreneurial heritage that is part of our DNA combined
with a strong commitment to being a Community
bank. We highly value collaboration as it allows us to leverage on each other’s
strengths and theHLB Launchpad is a platform that
enables us to do that with ecosystem partners, fintech and tech players, all
who bring revolutionary ideas to challenge the conventional ways. We welcome all startups
who want to be part of co-creating effective and sustainable digital banking
and finance solutions that will help shape the future of our society,” concluded
Grover. 

 

HLB
Launchpad 2021
is a collaborative
setup that brings
together our
partners – MDEC, Cradle Fund, MaGIC, Malaysian Business Angel Network (“MBAN”)
and pitchIN under a common vision to cultivate a vibrant and competitive
startup community that will disrupt, innovate and grow
together
.

 

Additionally, startups stand to gain
immense benefits by being part of the HLB Launchpad 2021 as, among other things, they will have the opportunity to tap
into:

●       
Hong
Leong Group’s regional businesses across financial services, manufacturing,
property development, hospitality & leisure and healthcare in Malaysia, Singapore, Vietnam, Hong
Kong
and
Cambodia.

●       
[email protected],
a state-of-the-art community hub with facilities such as event space,
co-working space and usability labs amongst others.

●       
A
suite of banking facilities such as a business current account and
micro-financing as well as digital business solutions offerings including an
all-in-one POS terminal, cloud-based HR, Payroll, Accounting and digital
advertising services.

based on this page: https://www.hlb.com.my/en/business-banking/group-sme-banking/digital-business-solutions.html

 

To register for or find out more on HLB Launchpad 2021, please visit https://www.hlb.com.my/hlblaunchpad
Applications are open until 1 October 2021.


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