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There are brand endorsements that go down in history and there are those that make headlines. However, when one goes in multiple crore figures, it is suffice to say that it speaks for the power that stars have over audiences and most importantly, over their viewing preferences. With the ongoing pandemic, and the closure of cinema’s across most states, the year 2020-21 has proved that OTT is the present and the future of entertainment. It has emerged as one of the most powerful mediums of recent times.
The fact that Mega Power Star Ram Charan has been signed on by the OTT giant, Disney Hotstar as their brand ambassador for an astonishing figure of 5 Crores can now be confirmed. An insider commented that, “This is a huge deal as it’s the first time that such a large OTT platform is collaborating with a superstar for the same. The numbers are also fixed at astonishingly high figures highlighting the power of brand Ram Charan. He has surpassed all boundaries in terms of reach with this association.”
With RRR, Acharya and #RC15 round the corner, Ram Charan has become the most sought after star for movies and advertisements. With King Khan being the Disney HotStar ambassador for the Northern part of the country, Ram Charan AKA Mega Power Star is going to be for the south.
