Promperú’s Peru Trade Office Supports Expansion of Peruvian Agri-Food Export to Thailand

• Thailand is the third
  biggest market for Peruvian agri-food exports in South-East Asia
• Promperú will be
  relocating its trade office for South-East Asia to Bangkok after four
  years in Hong Kong

LIMA, PERU – Media OutReach – 9
September 2021 – Peruvian agri-food exports to Thailand continue to grow in 2021,
reaching US$4.2 million in May, comfortably exceeding the US$3.6 million
achieved in 2020.

Avocados, grapes, cranberries and asparagus were the
leading Peruvian foodstuffs exported to Thailand last year. The biggest boom
was in cranberries, which increased in value by 747% compared to the previous
year.

The growing
importance of the Thai market to Peru’s export strategy is the reason behind
the transfer of PROMPERÚ’s trade office in the region. After almost five years
based in Hong Kong, from 2021 Bangkok will be home to the Peruvian
organization’s promotional office in South-East Asia.

The main
objective of PROMPERÚ’s trade office in Bangkok will be to increase the demand
for Peruvian produce through new trade agreements and promotional actions. 

Over the coming months, the promotions will reach the
leading ecommerce platforms in Thailand. Peruvian avocados, cranberries, quinoa
and chia have been available since July and through to September on the Fresh
Living website. In addition, leading supermarkets such as Tops, Foodland,
Makro and Max are also offering their shoppers Peruvian avocados
and cranberries online in August and September.

“In Thailand we are committed to direct consumer
promotion because, according to Food Export, around 54% of Thai people search
for food from the West and therefore buy imported foodstuffs”, explained the
Trade Commissioner of PROMPERÚ in South-East Asia, Erick Aponte.

PERU IN ASIAN
MARKETS

Peruvian agri-food exports to the Asian continent account for 15%
of its total exports to South-East Asia. The main markets are China (76 million), Hong
Kong (117 million), South Korea (88.6 million) and Japan (55.5 million).

In South-East Asia the main destinations are Indonesia (11.5 million), Malaysia (6.4 million), Thailand (5.8 million),
Vietnam (4 million) and Singapore (1.4 million).

SUPER FOODS
PERU

The ‘Super
Foods Peru’ brand represents Peruvian foodstuffs of distinctive quality that
originate in the country’s unique ecosystems: the coast, the jungles and the
mountains. These products boast unique nutritional properties; learn more about
‘Super Foods Perú’ here.

#PROMPERÚ