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Hang Lung Properties Launches Cross-Mall Promotional Campaign and Announce Redemption Details of the Vaccination Incentive In Support of Government’s Initiatives to Boost Economic Recovery

HONG KONG SAR – Media
OutReach
– 28 July 2021 – In support of the
Hong Kong SAR Government’s electronic Consumption Voucher Scheme, Hang Lung
Properties
today announced that “Go Shopping!” , our new cross-mall
promotional campaign, will be launched on August 1, also the first disbursement
day of consumption vouchers, to help drive retail growth. Customers who spend every
HK$800 in Hang Lung Malls will enjoy HK$200 e-Shopping Coupons. Meanwhile, subsequent
to the announcement of the launch of the “Hang Lung Support Scheme for
Vaccination”
that worth over HK$10 million to encourage the public and
staff to receive their COVID -19 vaccinations, details of the redemption offer
for public participation are now officially announced.


Deputy Director (Head of Hong Kong
Business Operation) of Hang Lung Properties, Ms. Helen Lau expects the launch of “Go Shopping!” will help stimulate local consumption


 


“Go Shopping!” to boost retail market recovery


Deputy
Director (Head of Hong Kong Business Operation) of Hang Lung Properties, Ms.
Helen Lau, said, “Since the outbreak of the pandemic early last year, Hang Lung
Properties has essentially been riding out the storm together with our tenants,
and in support of the Government’s electronic Consumption Voucher Scheme, “Go Shopping!” is launched to help stimulate local consumption. It is expected to open
up new business opportunities and bring significant sales growth for our 600+
tenants in shopping malls operated under Hang Lung. We hope that this will ease
the pressure on retailers during the pandemic, and will help boost the recovery
of the retail industry as a whole.”


 


Through “Go Shopping!” starting from
August 1 until October 31, 2021, customers who register as members of the
“hello Hang Lung Malls Rewards Program” can receive HK$200 e-Coupons
via the Hang Lung Shopping Mall Mobile App upon every HK$800 of qualifying
purchases made at locations including Fashion Walk, Peak Galleria, Grand Plaza,
Hollywood Plaza, Gala Place, Amoy Plaza, Kornhill Plaza and Central properties
(including 1 Duddell Street, Printing House, Baskerville House and Standard
Chartered Bank Building). Customers can receive extra hello Points by using AlipayHK,
Octopus, Tap & Go or WeChat Pay HK (For details, please refer to page 4 to 8).


Fully
vaccinated customers are eligible to receive HK$200 e-Shopping Coupons upon a
single transaction of HK$100 by electronic payment


Following
on from Hang Lung Properties’ earlier announcement of “Hang Lung Support Scheme
for Vaccinations” for its staff and the general public, details of the public
participation programme are now officially announced. For those who have
completed two doses of their COVID-19 vaccination on or before September 30,
2021, simply register as a member of the “hello Hang Lung Malls Rewards
Program”, and spend HK$100 in a single transaction by electronic payment
at Hang Lung malls (same as the above mentioned locations) from August 1 to
October 31, 2021 to receive HK$200 “Hang Lung e-Shopping Coupons”.


 


Customer
can choose to complete self-registration simply by logging in to Hang Lung
Malls App, click on the campaign page under the mobile app home page, upload
respective receipts. The e-Shopping Coupons could be redeemed upon
verification of the receipts. Customers may also bring along their physical or
electronic vaccination records, machine-printed receipts of eligible
transactions and relevant electronic sales receipts to the redemption counters
at designated Hang Lung mall. Each eligible citizen can redeem the e-Shopping Coupon
once. (For details, please refer to page 4 to 8)


 


#Note:
Customers are advised to seek medical advice before vaccination, and when
ready, book their COVID-19 vaccines via the Government’s website at www.covidvaccine.gov.hk.

Details of
Promotion Campaign







Period:

August 1 –October 31, 2021

Campaign:

“Go Shopping!”

“Hang Lung Support Scheme for Vaccinations”

Shopping
Malls:

Fashion Walk, Peak Galleria, Mong Kok Portfolios
(Grand Plaza, Hollywood Plaza and Gala Place), Amoy Plaza, Kornhill Plaza

and Central properties (including 1 Duddell Street,
Printing House, Baskerville House and Standard Chartered Bank Building)

Promotion
Details:

E-transaction of

every HK$800

 

(Accumulative spending
within the same day)

 

=

BASIC REWARD

Receive

HK$200

e-Shopping Coupons*

(HK$100

“Hang Lung

e-Shopping Coupon”

And

HK$100 Merchant

e-Coupon)

+

EXTRA REWARD

Extra 800 hello Points^ upon using AlipayHK/
Octopus/ Tap & Go/ WeChat Pay HK

Customers who
are fully vaccinated on or before September 30, and spend HK$100 in a single transaction
at the participating Hang Lung malls, will receive HK$200 worth of “Hang Lung
e-Shopping Coupons”.

 

Redemption
method:

(1)     Self-register via Hang Lung Mall App or

(2)     Register at redemption counter in designated Hang
Lung malls

Redemption Counter:

  • Fashion Walk:    next to perFace on 1/F, Main Block
  • Peak Galleria:    next to concierge on G/F
  • Grand Plaza:       next to concierge on G/F
  • Amoy Plaza:       in front of Mannings on G/F
  • Kornhill Plaza:    G/F, Kornhill Plaza South (Exit C, MTR Station)





Redemption time:
12:00nn – 8:00pm

Remarks:

1. Each customer has to download Hang Lung Mall App from https://www.hanglungmalls.com/download/7 and register as a
hello member for the Hang Lung Malls Rewards Program before enjoying the
shopping privilege.

2. Customers
have to use with designated electronic payment method; accumulation of
same-day machine-printed receipts of electronic payments applies.

3. *Customers
spend HK$800 to receive HK$200 e-Shopping Coupons (HK$100 “Hang Lung
e-Shopping Coupon” + HK$100 Merchant e-Coupon); spend HK$1,600 to receive
HK$400 e-Shopping Coupons (HK$200 Hang Lung e-Shopping Coupon + HK$200
Merchant e-Coupon), and so on. Each customer can receive a maximum of
HK$1,000 e-Shopping Coupons per day during promotion period (HK$500 Hang Lung
e-Shopping Coupon + HK$500 Merchant e-Coupon).

4. ^Customers
spending HK$800 with Alipay HK/Octopus/Tap & Go/WeChat Pay HK can receive
extra 800 hello Points; spend HK$1,600 to receive extra 1,600 hello Points,
and so on. Each customer can receive extra 4,000 hello Points the maximum during
promotion period.

1. Customers
meeting the following criteria will be eligible to participate in this promotional
event:

  • Fully
    vaccinated and possess valid vaccination record
  • Have
    downloaded Hang Lung Mall App from https://www.hanglungmalls.com/download/7
    and registered as member of “hello Hang Lung Malls Rewards Program”; and
  • Has spent
    HK$100 or above in a single transaction through electronic payment in Hang
    Lung malls, uploaded the receipts to Hang Lung Malls App in seven days and has
    been successfully approved.



2. Customer will
get two HK$100 Hang Lung e-Shopping Coupons.

3. Each customer
shall only be entitled to receive e-Shopping Coupons once during the event
period.

4. Quota applies, available
on a first-come-first-served basis. Terms and Conditions apply.


Vaccine incentive Redemption Details:




Self-registration


Customer can simply log in to Hang Lung Malls App,
click on the campaign page under the mobile app home page, upload respective
receipts. The e-Shopping Coupons could be redeemed upon
verification of the receipts.


 


Details for earning e-Coupons and hello Points through “Go Shopping!”








Accumulative

Same-day Spending

Amount

BASIC REWARDS

EXTRA REWARDS

Hang Lung

e-Shopping Coupon

+

Merchant e-Coupon

– Each e-Coupon to be used

upon HK$300 spending

=

Total Amount

of e-Coupons

Payment by AlipayHK/ Octopus/

WeChat Pay HK/ Tap & Go

to earn extra
hello Points

HK$800
– 1599

HK$100
x1

HK$100
x1

HK$200

800
hello Points

HK$1,600
– 2,399

HK$100
x2

HK$100
x2

HK$400

1,600
hello Points

HK$2,400
– 3,199

HK$100
x3

HK$100
x3

HK$600

2,400
hello Points

HK$3,200
– 3,999

HK$100
x4

HK$100
x4

HK$800

3,200
hello Points

HK$4,000
or above

HK$100
x5

HK$100
x5

HK$1,000*

4,000
hello Points^

*Each customer can receive a maximum of HK$1,000
e-Shopping Coupons (Coupons (HK$500 “Hang Lung e-Shopping Coupon” + HK$500
Merchant eCoupon) per day during
promotion period.


^Each customer can receive extra 4,000 hello Points
the maximum during promotion period.




Hang Lung
e-Shopping Coupon









Launch
Date:

August
1, 2021

Applicable Malls:

Applicable at designated merchants at the Hang Lung malls in Hong Kong listed below:

–       
Fashion Walk

–       
Peak Galleria

–       
Grand Plaza

–       
Hollywood Plaza

–       
Gala Place

–       
Amoy Plaza

–       
Kornhill Plaza

–       
Central properties (including 1 Duddell Street,
Printing House, Baskerville House and

Standard Chartered Bank Building)

Target Audience:

Members of Hang Lung Malls Rewards Program

Face Value:

HK$ 50/ 100/ 200/ 500

Objectives:

–         
Lead in sales through
usage of coupons

–         
Additional brand exposure

–         
Cross mall & cross
category traffic

–         
New option of digital
payment fulfilling customers’ needs


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