Charlotte Puxley Flowers: The Journey Towards Sustainability

SINGAPORE – Media OutReach – 20 May 2021 – Charlotte
Puxley Flowers is working towards adopting more sustainable practices in their
floral offerings and selections to reduce the impact on the environment in
their floral offerings, daily practices as well as strategic planning in supply
chain continuity.

In line with its
sustainability efforts, the floral studio will be offering a new seasonal
product every month using unique vases and bowls arranged with Chicken Wire
that can be reused over and over again. Currently, 90% of their flowers are
arranged without floral foams that hold flowers in place and retain water to
keep the flowers hydrated. By July, Charlotte Puxley Flowers aims to be 100%
oasis-free as the material is non-biodegradable and does not break down,
similar to Plastic.

With the same focus
on increasing its sustainability efforts, the floral studio is also looking
towards sourcing from local and regional farmers for florals and foliage, and
working in partnership to grow local varieties that embody the tropical climate
of our immediate surroundings. This translates to reduced air transport,
cutting down on the carbon footprint impact on the environment. At the same
time, they will be able to purchase fresh flowers daily that are often seasonal
rather than limiting inspiration and creativity to using certain flower
varieties only.

Besides making a
stronger move towards being eco-conscious, Charlotte Puxley Flowers also plans how
it can value-add to the customer experience, particularly those who are
shopping for wedding flowers for their big day. After 6 years of operations,
there are plans in the near future to renovate the studio into a semi-physical
retail space that provides more opportunities for customers to connect and
interact closely with the business.

Founded in 2015,
Charlotte Puxley Flowers features an English countryside style that is adapted
to the tropics for its florals. Currently, it offers a range of floral services
including bridal
bouquets, flower
delivery subscription as well as flower
arrangement workshops to meet various customer needs.

For more information,
please visit https://charlottepuxleyflowers.com/

#CharlottePuxleyFlowers