Newly Launched GOVirtual Business Expo & Conference Casts Vote of Confidence in Hong Kong’s Post Pandemic Economy Rebound

New event dedicated to virtual business will be an industry highlight and help businesses GO virtual to capture unlimited online opportunities

HONG KONG SAR – Media OutReach – 24 March 2021 –
2020 had been hard for Hong Kong’s business
communities, yet the difficulties have fueled the growth of virtual businesses
in Hong Kong, and opened doors of online opportunities to those who dare take
on the digital challenge. In anticipation of the rebound of business activities
led by virtual businesses, Baobab Tree Event Management Co., Ltd. (BTE) announced
today that BTE is joining forces with CP Exhibition Ltd. (CPE), together with co-organizer
GS1 Hong Kong Ltd. (GS1 HK), to organize the first edition of GOVirtual
Business Expo & Conference (GOVirtual Expo), to be
held on 10-12 June 2021 at the Hong Kong Convention & Exhibition Centre, to
help the GOVirtual transformation of businesses in the region and support their
post pandemic recovery. As the anchor conference co-located with the Expo, the
20th edition of GS1 Hong Kong Summit will also be held on 10 June with a
compelling lineup of speakers.

 

 

Ms. Culsin
Li, Managing Director of BTE (LEFT) and Anna Lin, Chief Executive of GS1 Hong
Kong (RIGHT)

 

Professional platform
driven by market demand

Virtual business, from eCommerce
and e-Retail, to remote working and virtual meetings & events, to live
streaming and online entertainment, has become vital to the margin, even
survival of businesses in all sectors. Traditional businesses are looking to acquire
virtual business capability, a trend being illustrated by the HK$1.88 billion
given out to over 32,000 companies via the D-Biz Program under the HKSAR
Anti-Epidemic Fund. The program positively put in motion the digital
transformation momentum of SMEs in Hong Kong, and generated huge demands for
virtual business technology and solutions. Many of the 1.4 million Hong Kong registered
companies are looking for technology solutions and services to support their
virtual business development.

 

Such enormous market demand is the
driving force behind the realization of GOVirtual Business Expo &
Conference. A unique exhibition targeting both trade delegates and public
visitors, GOVirtual Expo aims to promote and enable conventional businesses’ digital
conversion, and provides an ideal platform for virtual business service and solution
providers to connect with potential clients and partners. The Expo also aspires to assist entrepreneurs who are looking for technology
advices and support to start their online virtual businesses

 

“Virtual business capability has
become a critical factor to the survival and success of all entities in the
post-pandemic economy. ECommerce in Hong Kong, for example, is forecasted to
grow 18.6% and reaches US$7.5 billion in 2020, while online entertainment is
projected to grow 11.4% to US$343 million. GOVirtual Expo will support enterprises
to unlock and capture the boundless potential of virtual business, and help
make a positive impact to the economic recovery of Hong Kong. We are very pleased to co-organize
the GOVirtual Business Expo & Conference with the highly respected GS1 Hong
Kong. Furthermore, the Expo is well supported by industry bodies and
organizations in various sectors”, said Ms. Culsin Li, Managing Director of
BTE, organizer of GOVirtual Expo, “Furthermore,
2020 has been a very difficult year for
the C&E industry, but we believe that the epidemic will eventually end and
recovery is just around the corner. We want to show our support to the industry
by organizing the GOVirtual Expo. With the support of our co-organizer and
industry partners, we are confident that the Expo will be a success and a
testimonial to the resilience of our industry.”

 

The Expo will be a one-stop trade platform that focuses on a
spectrum of impactful technology areas including Disruptive Business
Innovations, eCommerce, Marketing Technologies, Digital
Sales Management, Payment & FinTech, Supply Chain &
Logistics Technologies, Technologies for Remote Working, Virtual Meeting & Events,
and Live Streaming & Online Entertainment. Furthermore, the Expo will feature
“Hybrid Park“, a highlighted trade & public pavilion perfect for
e-retailers and eCommerce companies to not only see and connect with potential
investors, partners, suppliers, vendors for creating business opportunities;
but also directly meet and interact with customer prospects for expanding their
client base in a physical setting.

Bridging Online and Offline with
Strong Lineup at 20^th GS1 Hong Kong Summit

Co-located with the Expo, the 20^th
edition of the GS1 Hong Kong Summit will gather industry leaders and pioneers from HKTVmall,
CUHK Medical Centre, DCH Auriga, DHL etc., to explore how technologies, new
business and operation strategies are orchestrated to drive digital
transformation and smarter business.

 

For 20 years, the Summit has built
itself as one of the region’s most distinguished and influential industry
events, supporting businesses to both grow their market presence locally and
expand it beyond Greater Bay Area to every corner of the online world. “The
pandemic has accelerated digital transformation, which enables businesses to
respond faster and stay relevant amid the changing markets.” said Anna Lin,
Chief Executive of GS1 Hong Kong. “I think GOVB Expo and GS1 Hong Kong Summit
are right on time to help business realise and capitalise on the power of
technologies to embrace the new normal, which is in line with our objective to
foster a business ecosystem where commerce connectivity and enhanced consumer
experience converged.”

 

In addition to GS1 Hong Kong Summit,
two conferences will also be hosted at the Expo: the 6^th Cloud Forum
by KORNERSTONE, principle partner; and the onsite GOVirtual Business conference.
Industry experts and business leaders will share valuable insights on
technology, innovation and trends, as well as advices critical to successful
virtual business strategies on these concurrent conferences.

 

Great Business
Opportunity

GOVirtual Business Expo & Conference is now inviting network
and internet operators, hardware manufacturers, software developers, platform
& systems creators, suppliers, solution providers engaged in providing
infrastructure, products and services that enable businesses to advance and
transform from traditional offline operations to innovative online ventures to exhibit
in the GOVirtual Expo and capture the unlimited opportunities of the GBA’s enormous
virtual business market!

 

Please download all photos here: https://bit.ly/2Po3FLC

Press release, Expo & Summit
programmes are saved here: http://www.baobab-tree-event.com/project/GOVirtualExpoHK/doc/2021GOVirtualExpo-JointPressCon-MediaKit.zip

 

Stay
connected with GOVirtual Expo

Website: www.GOVirtualExpoHK.com

Facebook: www.facebook.com/GOVirtualexpoHK

LinkedIn: www.linkedin.com/company/govirtualexpohk