M1 Reveals Made-to-Measure Bespoke Mobile Plans and Debuts ‘Be’ Campaign’s Inspirational Stories

M1’s made-to-measure Bespoke mobile plans are the next step in the journey to revolutionise Singapore’s telecommunications industry. Reflected in the newly unveiled human-centred stories behind the ‘Be’ campaign, these incredibly flexible mobile plans give customers the freedom to be themselves.

SINGAPORE – Media OutReach – 26 March 2021 – Following
the recent announcement of M1 Limited’s rebranding to drive transformation, the
company is delivering on its goal to rejuvenate Singapore’s telecommunications landscape. Featuring
a selection of made-to-measure Bespoke plans, these directly address customer
demand for personalisation and  flexibility.
With this fresh, customer-first approach, M1 stands true
to its name of being Singapore’s first digital network operator.

 

Made-to-Measure Mobile Plans

 

M1’s new Bespoke mobile plans aim to meet customers’
desire for greater personalisation. Whether looking for a mobile device or a suitable plan, these three
made-to-measure offerings – Bespoke Flexi, Bespoke SIM-only, and Bespoke
Contract – can be customised to fit individual needs.

 

Bespoke
Flexi provides customers with greater flexibility in every respect, as they can dictate
their upfront device payment and choose to settle their balance between 12 and
36 months. With no strings attached, users now have the freedom to upgrade or
downgrade their plan whenever they want. Also, customers can change their
monthly data and talk time either in-store or using the My M1+ app without fear
of encountering any early termination or admin fees.

 

M1’s Bespoke
SIM-only mobile plan offers customers an adaptable, contract-free experience.
With the ability to change plans from month-to-month, users can take full
advantage of M1’s latest products. Plus, customers using the M1+ app now have a
convenient slider to balance their data, talk time and price on the fly.

 

Finally,
Bespoke Contract’s updated data bundles provide customers with even more value
as the new base plan includes 20GB. Alongside three fresh add-ons, customers
can build a plan suited to their budget and needs.

 

Be Free with M1

 

M1 has
launched the first stories from the ‘Be’
campaign in conjunction with their re-energised mobile plans. Featuring seven Singaporeans with
an unmistakable drive to tread their own path, this campaign reflects the spirit of individuality
that M1 wants to celebrate. Across
Singapore’s BYOBottle
movement founder, a guitar-shredding grandma and one of the world’s top doll
collectors, in collaboration with M1, these personal tales highlight the
importance of freedom and
having the confidence to simply be who you are.

 

Advancing Singapore’s Digital Landscape

 

Supported by
a tech-focused transformation both in-store and via its mobile app, M1’s
reinvigorated nature is already evolving the digital landscape for its
customers, changing how Singaporeans engage with telecommunications.