Introducing Bata 3D Energy | Media Outreach

Urban Sneakers For All Day Comfort

PETALING JAYA, MALAYSIA – Media OutReach – 19 March
2021 – Designed at the Bata Innovation Style Center in Italy, Bata 3D Energy is
the newest arrival in Bata’s global sneakers portfolio, launching in Q1 2021
across all Bata markets.

Unlike the usual lifestyle sneakers, Bata 3D Energy
proposes a collection of mainstream & versatile styles combined with an
additional touch of tech, to keep you comfortable all day.

Bata 3D Energy are urban casual lifestyle
sneakers for
active men & women leading a busy life for which they need comfort with
style. Bata 3D Energy are the ideal sneakers for everyday ventures. Made for
both office and leisure times, these sneakers match all outfits thanks to their
versatile designs and colorways.

 

Bata 3D Energy sneakers are designed to answer the
consumers’ need for impact
absorption. They provide the best of stability and cushioning wrapped in a lightweight shoe thanks to its 3 key technologies:

• The rebound sole that boosts every step
• The heel stabilizer
  that provides hard back support for a
  greater balance
• The memory foam
  insole and back counter that enhance
  the feeling of cushioning for an instant comfort.

 

Bata 3D Energy will keep you energized all day long by putting a spring in every step for a feeling of maximum comfort. This is the key message supported by Bata
communication concept “Bata 3D Energy, for all day comfort”.

Bata 3D Energy is the first sneaker collection from
the newly introduced Bata 3D Label. This new global sneaker label, launching
this year, delivers everyday
lifestyle sneakers with an added value technology to Bata consumers.

 

Why Bata 3D. Because it comes in 3.

• Bata 3D will
  launch 3 collections.
• Bata 3D
  collections will focus on 3 consumer needs – each collection will target a
  specific shoe attribute.
• 3D stands for “3Dimensional” product technology – each of the
  collection come with a combination
  of 3 technologies answering the consumer need.

 

Bata’s Country Manager, Mr Ajay Ramachandran is
pleased to introduce this global Bata collection to Malaysia. “The sneaker
phenomenon is not just a trend; it has become a lifestyle in Malaysia. At Bata,
we have spent the last 1 year to develop this special sneaker that is
engineered with premium product technology but at a price that is friendly for
all wallets”

The retail price of the 3D Energy series is
from RM119 to RM129. The highly anticipated collection will be launched at 37
Bata Retail stores and online at www.bata.com.my
in March 2021. To support the launch of the collection, Bata Malaysia will
mobilise digital channels for advertising – facebook, instagram, google
display, and youtube ads to reach to the target audience of ages 18 to 35 years
old in Malaysia. Watch a preview of the Bata 3D Energy series here https://www.youtube.com/watch?v=tj_VCYvT4ng

Bata
3D Energy Retail Store Distribution; Mid Valley, Suria KLCC, IOI Putrajaya, Imago
Mall KK, Alamanda Putrajaya, JB City Square, 1 Utama, Imperial City Miri, Aeon
Tebrau JB , Bintang Plaza Miri,  AEON
Seremban 2, AEON Cheras, IOI Puchong, AEON Rawang, Suria Sabah, AEON Bukit
Tinggi, AEON Bukit Indah, East Coast Mall, NU Sentral, Setia City Mall, Prangin
Mall, Paradigm Mall, AEON Taiping, AEON Nilai, AEON Melaka, Vivacity Kuching,
Mahkota Parade Melaka, Sunway Carnival Prai, AEON Station 18, Sunway Velocity,
AEON Kinta City, Queensbay Penang, AEON Kota Bahru, South Key JB, AEON Shah
Alam, Sunway Pyramid.