Opening of Konica Minolta’s Newest Customer Engagement Center in APAC

The state-of-the-art facility showcases Konica Minolta’s unique print technologies in one central location, supporting the needs of customers in the Asia Pacific region.

SINGAPORE – Media OutReach -
23 February 2021 – Konica Minolta Business
Solutions Asia will be launching its new Customer Engagement Center
(CEC) at Wisma Kemajuan in Petaling Jaya, Selangor in Malaysia. The new 8,106
square-foot center signals its continued strategic investment into the
company’s industrial printing business.

With more
professionals turning to digital printing, the new CEC enables customers to
experience Konica Minolta’s printing solutions that can meet
their ever-changing needs.

They can view first-hand how these
machines bring their works from the digital workspace to life through real-time
printing of decorative embellishments, labels and digital metallic colours on
traditional print applications such as book jackets, direct mails, cards and
more.

During the
initial launch, customers can take a virtual tour of the Center from the comfort
of their own homes or offices with a Konica Minolta representative, and
in-person through scheduled appointments with its Virtual Showroom platform to
create a new immersive experience for customers and prospects as part its
holistic approach in the “new normal”.

Brimming with
interactive features without any software download, customers will receive
immersive one-to-one demonstrations from our experts focusing on the key
product features and applications and how these bring many benefits to their
business.

Digital print
will continue to grow as it allows a greater variety of print customised to the
recipient to be produced economically, and fundamentally the content can be determined
much closer to the end-user. Digital’s share of the whole market increases in
value terms from 15.7% in 2017 to 19.3% by 2022, as the next generation of
presses pushes productivity and quality to boost the competitive position of
digital technology.

A
Word from Mr Osafumi Kawamura, Managing Director of Konica Minolta Business
Solutions Asia

 

‘With this new
center, we will be able to demonstrate the unique digital print capabilities of
our industrial printers such as KM-1, AccurioPress C14000 and MGI JETvarnish
range. On top of that, we are able to host virtual sessions directly from the
center via the virtual showroom website so customers are able to experience the
products without needing to be physically present. We hope that our customers
will leverage on this technology hub to add value to their business needs.’
said Mr Osafumi Kawamura, Managing Director of Konica Minolta Business
Solutions Asia.

With the new
APAC CEC, Konica Minolta is underlining the commitment to customers in the
professional and industrial printing markets. The new CEC gives customers
hands-on experience through live and virtual demonstrations.