- Massive
Model and Vintage TOMICA Exhibition Featured - Deluxe
Red Packets with Pop-up Art for Redemption - Bringing
TOMICA & Japan Scenery Home
HONG
KONG SAR – Media OutReach – 4 February 2021 – The miniature
motor cars of TOMICA have drawn a cult following spanning all ages, with
groupies flocking to the ‘TOMICA Expo’ in Japan every year. On the occasion of
the modeller’s 50th anniversary, Citywalk presents the ‘TOMICA 50th
Anniversary Gala’, just in time for a Lunar New Year celebration. The event
will delight all car enthusiasts with a massive diorama, Insta-worthy New Year
installations and a vintage TOMICA exhibition. For a certain amount of points, S⁺
REWARDS members can redeem a set of 8 ‘TOMICA 50th Anniversary Gala’ red
packets, open up to reveal a pop-up scene of Japan against which you can set your
TOMICA toy cars. The deluxe red packet set comes with a complimentary TOMICA
toy car to delight all fans.
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Go Viral with Massive TOMICA Diorama and Vintage Exhibition
Hailed as a gem in the toy car
industry, TOMICA enters its 50th year since its first die-cast toy
vehicles produced in 1970. The brand is prized for precision model making,
from the meticulous realisation of replica parts down to the finishing, making TOMICA
a truly collectible toy brand and the annual ‘TOMICA Expo’, a mecca for fans. From
30th January to 28th February, Citywalk is bringing the
‘TOMICA 50th Anniversary Gala’ to Hong Kong, where local fans can celebrate the
toy car virtuoso on home turf. Apart from festive installations, a massive
Japanese-style diorama will sprout up at the mall for joyous New Year snaps. Meanwhile,
a vintage TOMICA exhibition unravel the brand’s 50 years of storied history. To
the delight of fans, 3 brand-new TOMICA event cars will stage an exclusive debut
at the pop-up store, together with a coveted line-up of 50th anniversary
models!
Limited-edition ‘TOMICA 50th Anniversary Gala’ Red
Packets Up for Grabs
From 26th
January onwards, S⁺ REWARDS members can redeem a set of 8 ‘TOMICA 50th
Anniversary Gala’ red packets with 18 points, which open up to reveal a miniature
Japanese scene pop-up with lovely props of Maneki-neko (the fortune cat),
Takoyaki (the ‘octopus ball’), hot spring and TOMICA mascot ‘T Kun’ –perfect for
your own TOMICA diorama as well as New Year home décor. Each set comes with 4
scenes (2 packets per scene) to evoke the joyous vibe of a road trip in Japan.
S⁺ REWARDS members can also redeem a deluxe set of ‘TOMICA 50th Anniversary
Gala’ red packets plus a TOMICA toy car with 40 points to ramp up the New Year celebration!
Citywalk
X TOMICA 50th Anniversary Gala Details
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‘Citywalk X TOMICA 50th
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Date: 30th
Time: 10am — 10pm
Venue: Event Hall,
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A gala for car enthusiasts packing
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Massive TOMICA Diorama
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An immersive selfie
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Vintage TOMICA Exhibition
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A collectible array of
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Toyeki pop-up store
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Date: 30th
Time: 11am — 9pm
Venue: Event Hall, Citywalk
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To the delight of
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TOMICA Limited-edition
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Redemption period:
Redemption hours: From
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S⁺ REWARDS members can
S⁺ REWARDS members can
From 11th January to
– Red packet set: 12 points
– Deluxe red packet set: 28 points
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