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CUPERTINO, CALIFORNIA – Media
OutReach – 28 January 2021 – SugarCRM
Inc., the innovator of time-aware CX, today announced the launch of
SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new
levels of prediction accuracy without the time, cost, and technical expertise
typically required for companies to take advantage of AI.
Fifty-two percent of sales leaders say their CRM is costing
them lost revenue, according to new research from SugarCRM that examines the
lack of customer visibility that plagues most companies. The quality and consistency of the
data entered by CRM users can create challenges for basic AI systems. SugarPredict
takes a different approach by enriching customer data with additional
attributes that results in more comprehensive and consistent AI models.
SugarPredict provides accurate predictions, even with limited first-party data,
while diligently guarding the privacy and security of company and customer
information.
“AI can solve a number of
sales and marketing barriers today, putting it at the heart of CRM,” said Paul
Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
“Sales teams that lean into AI-powered CRM can take advantage of the lead
insights and opportunity models that give them a significant competitive
advantage.”
As the first of many SugarPredict-powered capabilities in
Sugar Sell, the technology is being used to take the guesswork out of lead
prioritization, lead Ideal Customer Profile (ICP) alignment, and
opportunity-to-close-won scoring. SugarPredict analyzes historical account, deal,
and company data to accurately predict which leads are most likely to become
customers. Lead scoring is based on similarity to historical conversions
(converted leads or closed-won opportunities), while ideal customer profile
matching identifies leads that are similar to a company’s past and current
customer bases.
“SugarPredict helps companies replace a fragmented,
out-of-date, and incomplete picture with a sharply focused understanding of
both their customers and business,” said Craig Charlton, CEO of SugarCRM.
“We’ve made significant product investments, over the last year, to democratize
AI to drive business performance and enable
predictability for companies of all sizes.”
“Like many companies in the manufacturing business
Bishop-Wisecarver is always looking for ways to work smarter and faster than
the competition”, said Niegel Leoncio, CRM Manager
for Bishop-Wisecarver. “We are excited about the launch of SugarPredict,
which places the power of AI into the hands of sales and service teams so they
can drive better results and a better customer experience.”
SugarPredict leverages Sugar’s time-aware CX platform which provides a full historical record
of all change events related to customers and customer-facing processes. SugarPredict
for sales force automation, marketing automation, and customer service
applications is based on technology from last summer’s acquisition of Node.io.
SugarPredict is free for Sugar Sell customers and will roll out to Sugar Market
and Sugar Serve customers later this year.
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