Carousell Recommerce Index finds Indonesians have the most earning potential for preloved items in the region

JAKARTA, INDONESIA – Media OutReach – 9 December 2021 –
According to the first Carousell
Recommerce Index, led by Carousell Group, the leading classifieds group in Greater
Southeast Asia, Indonesia ranks first in the region with an average of 57
estimated unwanted items that could be sold per user. It is also one of the
four leading market forecasted of having 100 items to be potentially sold, with
the other three being Singapore, the Philippines and Taiwan. 12% of Indonesian
users estimate they can earn more than IDR 10,000,000 for selling all their
unwanted items at home on Carousell.

Recommerce
refers to the selling and buying of previously-owned products, which could be
new or used. The Carousell Recommerce Index 2021 Report is a Carousell Green
initiative to highlight the importance of sustainability and recommerce in the
Greater Southeast Asia region. The report covers findings from four Carousell
Group brands—Carousell, Cho Tot, Mudah and OneKyat—across eight markets—Hong
Kong, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Taiwan and
Vietnam.

In
Indonesia, more than seven out of 10 people have made secondhand purchases
before. Users cite value for money (62%) as the most popular reason for buying
secondhand items. 21% of users chose to purchase due to environmental reasons,
similar to the regional average. 70% of secondhand item buyers declared they try to buy only secondhand
items as much as possible. This is the highest in the region.

Fashion
is the most preferred category for Indonesians to buy (74%) and sell (85%)
secondhand. This is similar to regional preference where Fashion remains the
top category with the most secondhand listings. Women’s Fashion has
historically been the top category in terms of secondhand listings created and
viewed. In 2020, fueled by demand for tops and outerwear, Men’s Fashion grew by
almost 10% in listing views. Similarly the demand for children’s apparel has
also driven an increase in the number of listings created in the Babies &
Kids category, as parents decluttered to make extra cash.

Lucas Ngoo, Co-founder, Carousell Group said, “As a pioneer for
mobile classifieds in the region, Carousell Group has been constantly working
to remove friction and enable secure, seamless transactions. With the use of AI
and data, we have been focused on accelerating our recommerce leadership in the
region to make buying secondhand trusted and convenient. This, in turn, will
help to solve the meaningful problem of overconsumption with recommerce and
thus make secondhand the first choice for consumers.”

The Carousell Recommerce Index (2021 Report) is available for
download here.