Bybit Becomes the New Global Main Sponsor of the Argentina National Football Teams

BUENOS
AIRES, ARGENTINA – Media
OutReach – 17 November 2021 –  Bybit, one of the fastest
growing cryptocurrency exchanges with operations around the world, is the new
global main sponsor of the Argentina national football teams, including the
men’s international football side captained by Lionel Messi.

Through
this two-years agreement, Bybit’s brand will have maximum visibility in all
Argentine Football Associations (AFA) assets, and its logo will be present in
the training apparel of all the national football teams. Within its global
growth strategy for the coming years, the Latin American market is one of the
focuses of Bybit, which was founded in 2018 and today has operations around the
world.

In
relation to this issue, the President of AFA, Claudio Tapia, said, “We are
very happy to announce this important commercial agreement. We added a brand to
the national teams’ clothing and that is something significant, both for the
company and for AFA. It is important to add brands with a global presence,
which accompany the national team projects that we have been developing in an
integral way for 4 years, not only with the senior national team. We know that
2022 will be a very important year due to the skills we have and without a
doubt this will give the national team enormous visibility. We welcome Bybit to
the Argentine Football Association, and appreciate the trust they place in our
projects. We will work together to achieve the highest return from this
important sponsorship agreement.”

Regarding
the commercial importance of the agreement, Leandro Petersen, Commercial and
Marketing Manager of AFA pointed out, “Adding a brand in the clothing of
our teams is very important. In these years we have carried out a strategy of
commercial and brand growth around the world, opening strategic markets where AFA
does not have a presence in, generating various business units to strengthen
AFA’s revenues and launching new digital products for fans around the world. We
have added many business partners in this way — leading brands that today form
part of the AFA sponsorship platform. Bybit is a global brand that bets on
technology and seeks to continue growing throughout the world, in the same way
that we are doing in our association. It will undoubtedly be a sponsorship that
will enhance both brands and generate new growth opportunities globally.”

Ben
Zhou, CEO of Bybit, stated, “We are excited to support the Argentina
national football team through this long term partnership with the Argentine
Football Association. La Albiceleste not only has the complementary colors for
Bybit’s black and yellow, but also embodies relentless passion and limitless
creativity — qualities we as a crypto company would like to champion and
celebrate. Working with the AFA is one of the easiest decisions we have made.
Bybit will be cheering for Argentina for years to come.”