The Golden Duck Teams Up With Iconic Local Brands to Deliver the Gift of a Golden Christmas

SINGAPORE – Media OutReach – 10 November 2021 – With many of us forced to cancel the festive
get-togethers with our loved ones living abroad this holiday season, local
company The Golden Duck has joined forces
with other iconic brands in Singapore – Killiney Coffee, Prima Taste, Ya Kun
International and kāi; to send ‘The Gift of a Golden Christmas‘
packages across the globe. With compliments from the brand, the campaign will
give 100 lucky individuals the opportunity to send these familiar treats to
their loved ones they can’t be with this Christmas.

In a bid to rekindle the nostalgia of local
flavours through the distinct decadence of familiar tastes, the Golden Duck
aims to bring the warmth of home closer to those who will not be home this
Christmas. Commenting on the inspiration behind the campaign, Chris Hwang, Co-founder
& Chief Strategy Officer of The Golden Duck said “I’ve always
believed in bringing people together for a bigger cause than ourselves. This is
definitely a great opportunity to collaborate with not just iconic Singaporean
brands, but also bring together our customers and their friends and family who live abroad who cannot be
with us this Christmas.”

The Gift of a Golden Christmas Snack Box

As any foodie would agree, the fastest way to
forge a connection is through munching and crunching on some yummy treats. From
binge watching our favourite shows to gathering over good food and drinks, this limited-edition
Golden Christmas Snack Box features a medley of Singaporean brands, including:

• The Golden Duck Co’s Salted Egg Yolk
  Potato Ridges:  Made with salted-egg yolks cured
  to the hue of a golden sunset, each crunch is a satisfying explosion of
  flavours – the graininess of real salted eggs, a hint of curry leaves, and a
  dab of spice.
• The Golden Duck Co’s Singapore
  Chilli Crab Seaweed Tempura: Coated with house-made tempura batter, deep-fried, and
  then topped with real crab meat, this addictive pack is your favourite
  Singapore chilli crab in snack form.
• The Golden
  Duck Co’s Singapore Salted Egg Crab Seaweed Tempura: With the
  sweetness of real crab, the bold umami of salted eggs, the fragrant spice of
  chili and curry leaves, all brought together on tempura-coated squares of
  seaweed – we present our Salted Egg Crab Seaweed Tempura.
• Prima Taste Laksa Paste: Created with a blend of fresh
  spices and herbs, this rich and versatile Laksa paste allows you to whip up a
  bowl of piping hot Laksa noodles or a plate of stir-fried Laksa fried rice in
  the comforts of your home.
• Killiney 3-in-1 Premium White Coffee: Meticulously brewed to perfection
  and carefully blended with quality creamer to capture all the robust aroma,
  savour the taste of home anytime, anywhere with this 3-in-1 premium white
  coffee.
• Ya Kun Kaya Toast Kaya Jar: A
  jar of the iconic Hainanese Kaya, made from a base of coconut milk, flavoured
  with pandan leaves and honey, for moments of deliciousness.

As a memento of local delights, each package
will also include kāi stickers by
local influencer Christabel Chua (@bellywellyjelly).

Echoing this sentiment
of creating new memories while anchored to old bonds, Woon Tien Yuan, Director of
Killiney Group said, “Christmas
has always been a fun season for people of all ages to look forward to and it
provides a good opportunity for family and friends to come together to
celebrate. With this collaboration, I believe it becomes even more meaningful
during pandemics like this because it serves as a timely reminder that we
should all cherish such festive seasons even more so than before and to make an
effort to spend more time with our family.”

“Instead of
competition, I believe that local brands should look towards collaboration and
stand strong on one united front, especially during this pandemic. The idea is
to help one another reach out to a wider audience so that we can create a
win-win scenario for all. We are thankful to The Golden Duck for spearheading
this project and for this wonderful opportunity to work together,” he added.