SINGAPORE – Media OutReach – 5 November 2021 – More
than just an online ordering platform, Oddle has launched an all-new
reservation system to support F&B merchants in these challenging times.
Launched in September 2021, the all-new
free-to-use reservation system allows F&B merchants to enjoy more
cost-savings with advanced features such as table management. With dine-in
restrictions that kicked in on 27 September, restaurants will no doubt face a
surge in reservations. This feature benefits restaurants, easing management of
reservations, all whilst meeting the increased demand for seats.
In turn, the waitstaff can be freed up to handle
other duties, thereby increasing overall productivity. With the replacing of
order taking by hand, human error can also be minimised. This contactless
ordering process also gives diners greater peace of mind when they dine out.
Besides the free-to-use reservation system, F&B merchants will also get
free access to Oddle’s QR-code ordering platform.
“As
a restaurant-first organisation, Oddle believes in investing in innovation that
will bring benefits to our merchants,” says
Jonathan Lim, founder of Oddle. “As
part of our Online-To-Offline (O2O) mission, we aim to help restaurants bring
offline customers online and online customers offline. Within the first month
of our launch, we already saw 300 restaurants sign up for the reservation
system, including YUN NANS, Lai Haut Signatures, Tsukada Nojo, Orchid Live
Seafood and Pizza Express, among others. By using Oddle’s offerings, the
restaurants have enjoyed cost-savings of a few thousand dollars annually.”
Empowering
the F&B industry through innovation and partnerships
Since the start of Singapore’s circuit breaker
in 2020, Oddle has helped more than 1,500 merchants ranging from single
mom-and-pop stores, local chains like Paradise Group and Jumbo Group, as well
as Michelin-starred restaurants like Odette, and Michelin Plate Keng Eng Kee
pivot online. Oddle has also partnered with financial institutions such as UOB,
Citibank, DBS and Mastercard to co-fund the restaurant promotions, bringing in
sizable promotion funding for the restaurants for the upcoming month of October.
Oddle also stays ahead of the curve by being the
first online food delivery platform to:
- Give
merchants ownership of their consumer data - Focus
on helping merchants grow organic sales - Provide
merchants a holistic ecosystem with a full suite of integrated solutions, which
include:
o
F&B-centric
ecommerce
- o
Integrated
delivery support and management
- o
Free
digital marketing support
- o
Consumers
fronting marketplace with 0% additional commission (Oddle Eats)
- o
Free
Reservation system with table management
- o Free QR self ordering system
Consumer-fronting
marketplace with 0% additional commission
Oddle also launched Oddle Eats in June 2020 as
an additional free-to-use awareness and sales channel for its F&B
merchants. Offering islandwide delivery, Oddle Eats currently has over 1
million users on its platform, allowing them to discover restaurants and order
directly from. The brand has also launched its mobile app in August 2021, alongside new campaigns that
are beneficial for both F&B merchants and consumers. The National Day S$56
bundles saw participation from 150 merchants. On 30 September 2021, Oddle Eats
also rolled out a “Home-based Learning Curated Meals” to support busy parents
as they juggle their work and familial commitments during the Stabilisation
Phase. So far, approximately 60 merchants (and growing) have come
onboard with affordable family bundle deals for 4 to 6 pax ranging from just
$50.
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