Okta Advances Customer Identity with Auth0 and New Okta Features

SINGAPORE
– Media OutReach – 2
November 2021 – Okta, Inc.
(NASDAQ: OKTA), the leading independent identity provider, announced
continued growth and advancements in both Okta’s and Auth0’s Customer Identity
and Access Management (CIAM) offerings at the company’s annual Showcase event.
Marking the first joint event since the Auth0 acquisition closed in May, the
team shared their vision to jointly grow the CIAM market, and launch new
capabilities from Okta’s Customer Identity products, including Device
Authorization Grant, Branding, and Custom Administrator Roles. A replay of the
event, hosted at the company headquarters in San Francisco, can be viewed at okta.com/showcase.

The
development time and continuous optimization required to deliver safe and
superior digital experiences across devices and applications is increasingly
burdensome and complex for companies in today’s marketplaces. It requires
customization per application, specific coding, and additional security
measures to protect against the evolving threat environment. The risk of
security and deterioration of the end user experience is a key challenge.
Identity is the common foundation on which organizations can build both secure
and frictionless experiences. A new era of identity-first security has emerged
as a result and is driving demand for CIAM. Early adopters of CIAM now have a
distinct competitive edge.

Okta’s
acquisition and continued investment in Auth0 is at the center of this growing
demand and massive $30 billion market opportunity for CIAM. Okta announced its
plan to operate as one combined company, with two CIAM product units across
both Okta and Auth0, providing customers with more choice in how they want to
deploy CIAM.

Okta
and Auth0 enable organizations to deploy digital customer-facing experiences
that overlay security, governance, privacy, and engagement policies throughout
a customer journey, without making tradeoffs to usability. The growth of each
platform and the benefits they bring to varied use cases is why Okta will
continue to invest in both.

Continued
investment in Okta’s CIAM offering includes the release of key new
capabilities, including:

●       
Device Authorization Grant: Simplify and secure the registration and access
for end users across input-constrained, shared, and IoT devices (like Smart TV
apps, smart speakers, kiosks, and terminals), improving user-experience,
reducing abandoned registrations, and increasing security for users regardless
of interface.

●    
Branding: Communicate with confidence and go live faster
with consistent branding across login, error pages, and email templates without
wasting hours of developer time. Customers can deploy their brand templates
without adding custom code, ultimately providing ease of implementation.

●       
Custom Administrator Roles: Spend less time on the governance of who has access to what and more
time focusing on the challenges that will drive businesses forward. Enable
Super Admins to follow the principle of least privilege by creating granular
roles for admins to manage their users, groups, and applications. Easily apply
a flexible approach to administration that fits each unique organization
structure, ensuring each admin has the right level of access they require.

Okta’s
Customer Identity platform currently serves leading enterprises including Crate & Barrel, Albertsons Companies, and JetBlue.

“Verisk is a leading data analytics provider
serving customers in insurance, energy and specialized markets, and financial
services,” said Atul Bahl, Vice President of Cloud Infrastructure, Verisk
Analytics. “As a data-focused organization, security is of the utmost
importance to us. Okta’s Custom Administrator Roles allow us to follow the
principle of least privilege and only grant admins access to the tasks they
need to perform across our many business units. We save time for our internal
teams and ensure the best-in-class security of our customer applications.”