Domino’s utilises Azure to cook up innovation boost

SYDNEY, AUSTRALIA – Media OutReach – 5 October 2021
– Microsoft
is delighted to announce that Domino’s Pizza Enterprises has signed a
three-year strategic technology and services agreement to use Azure to help
accelerate the company’s modernisation and expansion plans.

Despite the constraints of the global pandemic Domino’s
continues to grow rapidly; in the last financial year it served 281 million
pizzas, opened 285 new stores around the world, and recorded $3.7 billion worth
of network sales. This financial year it expects to open a further 500 stores.

Its latest wave of
digital modernisation sees Domino’s transitioning workloads and data
collections from on-premise servers, and optimising its ordering and fulfilment
systems – which will in turn enhance the customer experience and build loyalty.

Michael Gillespie, CDXO, Domino’s said; “Innovation is
baked into the very DNA of Domino’s and by utilising Azure there is an
opportunity to accelerate the pace at which we can deliver new services and
products, and streamline operations for our business and for our franchisees.

“We have a clear roadmap of the innovation
opportunities that will keep Domino’s at the forefront of this industry.
Microsoft Azure provides the high performance, resilient and trusted digital
foundations for that and opens the door to a whole ecosystem of Azure tools,
skills and services that we will be able to leverage.”

Recently appointed CTO, Matthias Hansen, said; “It’s
great to walk into an established relationship with a technology partner where
we are both challenging each other to be our best. I look forward to continuing
our partnership and using Microsoft’s services as our global business continues
to grow.”

During its most recent investor presentation Domino’s
outlined plans to;

• Use data driven analysis to prioritise new store
  development;
• Invest in customers’ digital ordering experience (a
  new web and mobile platform will be rolled out this financial year); and
• Analyse store metrics to improve unit economics.

Domino’s international growth plans, particularly in
Japan and Europe, are also supported by Azure which promises unparalleled
scalability and geographic reach.

Steven Worrall, managing director, Microsoft Australia
said; “I’m absolutely delighted that Domino’s, which is a leading Australian
retail company and innovator, has embraced the power and potential of Microsoft
Azure as the digital platform for the future.

“I firmly believe that this agreement will ensure
Domino’s can accelerate even further ahead and Microsoft will be there every
step of the way to support its endeavours.”

Microsoft is currently working
with Domino’s on the design of a new store, using technology and data-driven
insights to optimise layout and processes. Leveraging Microsoft’s extensive
partner ecosystem, the idea is to optimise the physical store layout for the pizza
making and delivery process using digital twin technology and testing the
results virtually before commencing the fit-out.