Check out POND’S Brand Day on Lazada to Glow like Wendy!

JAKARTA, INDONESIA – Media OutReach – 5 October 2021 – Global skincare brand POND’S partners with
Southeast Asia’s leading e-commerce platform Lazada to launch their biggest
regional beauty campaign of the year—POND’S x LazMall Glow Like Wendy Brand
Day, a 3-day
event
from 7 to 9 October featuring
POND’S new brand ambassador Wendy from Red Velvet, one of the world’s most
popular K-Pop groups.

Wendy is the face of POND’S for the first
ever POND’S Bright Beauty Triple Glow  Serum, the latest breakthrough serum that works 60
times better than Vitamin C to brighten, smoothen, and hydrate skin for the
ultimate Korean glow. Packed with 3 most potent skin perfecting ingredients
including GlutaBoost- C, hyaluronic acid and niacinamide – the lightweight
formula is proven to be effective yet gentle on skin and suitable for all skin
types.  91% of testers* said their skin
is visibly brighter after usage and Female Daily users are also giving raving
reviews, with a rating of 4.8/5. What’s more – the total POND’S Bright Beauty
range, consisting of day cream and cleanser, has also been infused with the
power of serum.

The upcoming campaign will combine Wendy’s
beauty and skincare expertise sharing with the rising popularity of
live-streaming in these markets. The Glow like Wendy Live Event on LazLive 7
October 2.30pm will be a high
production event, featuring an exclusive interview with the “Queen of K-pop”,
where she will answer fan questions and share about her skincare routine, her
secrets to achieving her signature glowing skin, and her experience in her
first-ever solo brand partnership. Viewers stand a chance to win exclusive
Wendy x POND’S beauty kits during the livestream by participating in games and
Q&As!

In addition to exclusive Wendy interview
content, the livestream will be packed with a fun-filled line up of activities
featuring beauty influencer, Nanda Arsyinta, who will also share her expert
beauty tips.

Fans can also look forward to Wendy bundles,
pre-sales, vouchers, flash sales and up to 50% discount on all POND’S products.

The partnership with Lazada further cements
POND’S goal to aggressively grow its e-commerce business and ramp up growth in
Southeast Asia over the next five years. ^[1] The brand aims to leverage on consumer insights and
e-commerce best practices to remain one of the leading skincare brands in the region. POND’S
Global Brand Vice President Rohit Bhasin shared that “Lazada is an
excellent platform for this live event—they’ve grown to be an exciting beauty
destination in Southeast Asia, and they’re constantly innovating for better
experiences. We’re certain that our partnership will make way for pioneering
more skincare initiatives in the region.”

“We are excited to partner with POND’S to bring
consumers a unique LazMall shopping experience that guarantees 100% product
quality and authenticity coupled by interactive LazLive content to truly engage
customers. Through Lazada, we hope shoppers will not only enjoy exclusive
promotions, but also have a chance to get to learn more about the brand’s
story,” said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.

POND’S x LazMall Glow Like Wendy Brand Day
will be on 7 to 9 October.

—

*Based on the Pond’s Serum
Clinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec
2020–Feb 2021