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This one-of-a-kind store in Kowloon has been given a brand-new look with the theme Turn Up the City’s Rhythm with Coca-Cola. Play a game on the interactive vending machine to win prizes and be the first in town to redeem an exclusive Coca-Cola Hong Kong-style Café Brick Model only at this store.
HONG KONG
SAR – Media
OutReach – 17 August 2021 – The 7-Eleven x Coca-Cola crossover themed store which opened last year
has just received a refreshing brand-new look! With the theme Turn Up the City’s Rhythm with Coca-Cola, this unique concept
store now boasts a completely new design inside and out incorporating a variety
of Hong Kong-inspired elements and displays to delight and surprise customers.
The striking storefront depicts the familiar streetscape of Hong Kong against
an iconic Coca-Cola red backdrop. The interior of the store similarly features
a whole host of Coke themed details and motifs including a Hong Kong tram
shelving display and an eat-in section completely made over to look like a
classic cha chaan teng! The store is also decorated with images of
classic retro toys to transport customers back to their childhoods. And there
are other fun details and activities in every corner of the store to discover
including a 3D photo wall – the perfect backdrop for selfies with friends – and
neon-lit display cabinets in the shape of Coke’s instantly recognisable contour
bottle.
Play the limited-time Turn Up the Rhythm interactive game and
test your skills for a chance to win!
From 11–24 August
2021, customers who buy a bottle of Coke, Sprite, Schweppes or Fanta (410ml-500ml)
at the crossover themed store will get a chance to play the Turn Up
the Rhythm game on the interactive vending machine in store*.
To play, just tap the button to the rhythm of the music and fill up the Coke
can on the top left of the screen. If you successfully fill the can right up to
the top, you will win a free 330ml can of Coke^ with an e-coupon**. So you and
your friends can enjoy a Coke together!
*Each
receipt allows customer to play the game once. The game is available from 11
August to 24 August (between 12 nn and 4pm)
^ Prizes are limited in quantity each day
and while stocks last.
**The
e-coupon enables customers to buy any 2 x 330ml Sleek cans of Coca-Cola (any
variety) at a special discount price of $10. The e-coupon is valid from 11
August (7am) to 31 August 2021 and can only be used at the 7-Eleven x Coca-Cola
Crossover Themed Store: Shop A, G/F, TAL Building, Nos. 45-53 Austin Road,
Tsim Sha Tsui, Kowloon
Be the first in town
to redeem an exclusive Coca-Cola Hong Kong-style Café Brick Model
Coca-Cola is launching
a special series of Hong Kong-style Brick Models. From 11–17 August
2021 exclusively at the crossover themed store, customers can redeem the
first model in the series – a Coca-Cola Hong Kong-style Café – for purchasing
any 4 bottles of Coke, Sprite, Schweppes or Fanta (410ml-500ml) and added $49^^. The quantity of goods is limited and while stocks last. This exquisite model
of a typical cha chaan teng with its classic green facade and bright red
Coca-Cola signboard is packed full of fun details inside and out. Be sure to
redeem one before they run out and relive sweet memories of days gone by!
What’s more, the Apartment with Coca-Cola Truck and Grocery Store Brick Models
can be redeemed at any 7-Eleven store from 18 August to 1 September 2021.
^^Only one
model can be redeemed per transaction. The quantity of redemption items is
limited and while stocks last. The offers above are only applicable at the
7-Eleven x Coca-Cola Crossover Themed Store: Shop A, G/F, TAL
Building, Nos. 45-53 Austin Road, Tsim Sha Tsui, Kowloon. The quantity of items
is limited and only available at selected stores, and while stocks last. Terms
and conditions apply. For more details, please refer to instore promotional
materials.
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Coca-Cola HK-style
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HK-style Café
(Crossover
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Apartment with
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Grocery Store
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Redemption period: from 11 August
Dimensions: approx. H9.5 x W10 x L13cm
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Redemption period: from 18 August
Dimensions: approx. H19 x W10 x L13cm
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Redemption period: from 1 September
Dimensions: approx. H10.5 x W10 x L13cm
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Crossover Themed Store
Exclusive: Thick Toast with Double Lemon Coke Set
The crossover themed
store will also be exclusively launching a limited-time only Hong Kong-style
Thick Toast with Double Lemon Coke Set ($26). The set includes a
thirst-quenching Double Lemon Coke – consisting of fresh lemon, salted lemon
and ice-cold Coca-Cola – and a thick slice of freshly made toast. Customers can
choose from 3 different toast toppings – butter, peanut butter, or condensed
milk – for that authentic cha chaan teng taste! The set comes in a
limited-edition Turn Up the City’s Rhythm with
Coca-Cola take-out holder that’s not only convenient but also
looks great. So, beat the mid-afternoon slump with this exclusive teatime
treat!
7-Eleven x Coca-Cola Crossover Themed Store address: Shop A, G/F, TAL
Building, Nos. 45-53 Austin Road, Tsim Sha Tsui, Kowloon
Prices
may change without prior notice. The product price at the store shall prevail. Some items are only available at selected stores. The quantity of goods is limited and
while stocks last.
#7Eleven #CocaCola
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