The Nailist Collaborates With Outrankco To Improve Digital Capabilities

SINGAPORE
– Media OutReach – 2 July 2021 – The Nailist, a home-grown Manicure Singapore service provider,
collaborates with Outrankco to improve its overall digital capabilities.

With the lack of
walk-in customers and people working from home during the Covid-19 period, it
has inevitably affected the performance of most brick-and-mortar store, even
more so for services that requires close contact with the customers such as manicure and pedicure services. The pandemic
has caused an overall decline in revenue and customer engagement rates across
all Nailist outlets. In light of this issue, they started looking for a digital
marketing agency capable of improving their current marketing strategy.

The Nailist has
been around since 2011, and for the past few years their traditional marketing
strategy hasn’t done much to grow. Moreover with the onset of technology,
people are now turning towards online channels to search for information. The
Nailist hopes to capitalize on this trend and seize growth opportunities in the
digital economy by implementing digital marketing strategy through Outrankco, a
Singapore based digital marketing agency specializing in SEO services.

The collaboration
is to promote The Nailist website in Google’s Search Engine Results Pages (SERPs).
Both companies strive to bring the website to the first page in Google.
“By ranking on the first page in Google, not only it will increase the
traffic to our website, it will also generate leads and enquiries for our
services”, said Beverly, marketing manager of The Nailist. “We are
also aiming to retain our existing customer base, at the same time reach out to
new customers who are actively searching for our services through social media
advertising”, Beverly added.

With the Singapore
government pushing to accelerate digitization, The Nailist is looking into the
need to expand into ECommerce platform to build stronger digital capabilities
and stay competitive.

For more
information, please visit: https://thenailist.com

#TheNailist