Malaysia Global Business Forum inks deal with Ignite for Corporate Fitness Initiative

KUALA LUMPUR, MALAYSIA – Media
OutReach – 22 June 2021 – The Malaysia Global Business Forum has
partnered with GLS Fitworx Sdn. Bhd. the developers of “Ignite” a leading
program for individual and corporate fitness to engage with the corporate
sector to better understand the relationship with fitness and
productivity.  The agreement which will
include the rollout of a series of simulcast webinars to highlight the positive
benefits of exercise and productivity will include a research component to
bridge the current data gap in Malaysia related to this subject coupled with
virtual workouts.  

 

According to the 2018 Global
Wellness Economy Monitor, pre-COVID19 data showed that the global wellness
industry grew 12.8% annually reaching a value of USD4.2 trillion.  The various supply chains represented some 5%
of global economic output.  The fitness
sector too was a high growth sector within that context. However, with the
lockdowns accruing globally much of that business has migrated to online and
has yet to be fully understood from a business perspective.

 

“The challenge is that we
have global figures and international trends but we don’t have relevant data
from a Malaysia perspective so we will use this initiative to develop a set of
data that will allow us to better inform corporations and government
departments on the potential positive impacts of fitness programs for the
workforce.” Stated Nordin Abdullah, the Founding Chairman of the Malaysia
Global Business Forum. 

 

“During the COVID19 pandemic
health remains top of mind, research shows there is a direct link between an
individual’s level of fitness and their overall health and ultimately this
impacts productivity.  For Malaysia to
truly recover from the impacts of COVID19 there will be a need for a paradigm
shift in terms of productivity.  That is
why we are working with GLS Fitworx Sdn. Bhd. the developers of “Ignite” to
move this agenda forward.” concluded Nordin. 

    

Louis
Joubert the Managing
Director of GLS Fitworx Sdn. Bhd. who has 20 years of experience of developing
corporate fitness programs commented that “Every single company that we have
engaged with, in terms of corporate fitness and wellness, has seen a shift in
productivity and a reduction in work time lost due to medical leave. These are
direct indicators that relate to profit.”

 

“Besides that, another
indicator that is immediately evident is employee engagement and satisfaction.
So many employees want to make a change in their health and wellness but face
certain challenges. The main challenges are; They don’t know how to do it or
where to start; they lack structure and motivation; there is a perception that
they cannot afford it; they are afraid that they might do something wrong.”

 

“When we develop a
wellness program with a company, we break down the process to its simplest form
so that everyone can participate. We get every employee to do a basic body
analysis test so that we can determine a base line to start from. We do a
fitness talk which gives basic guidance on eating habits and we engage the
individual by placing them into groups of participants that are on a similar
level to them. We then take them from square one and work on progression.”

 

With Covid-19 and the
reality of gym closures, lockdowns, company wellness programs being put on hold,
a few fitness companies have pivoted to online fitness training. The Fitworx
Management has pivoted online fitness with the assistance of the latest
technology with the investment into a High-Definition online fitness studio,
that live streams disciplines like Yoga, Fitness classes, Fight/Boxing classes
as well as Dance classes on a set schedule.

 

The Malaysia Global Business
Forum was established to empower stakeholders at the intersection of
International and Malaysian business. Through business intelligence, advocacy,
media engagement, market research, networking, business community engagement,
advisory and business matching MGBF delivers results for individuals,
corporations, trade & business associations and governments.

 

For
more information about the Malaysia Global Business Forum visit www.MalaysiaGlobalBusinessForum.com

 

For
more information about Ignite visit www.fitworx.com.my

 

Research
Reference Links

2018
Global Wellness Economy Monitor

https://globalwellnessinstitute.org/industry-research/2018-global-wellness-economy-monitor/

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