Edutech Start-up GCG Asia Launches New App Based on Proprietary Software, Social Creative Active Model (SCAM), to Accelerate Online Learning Adoption in Asia Pacific

SINGAPORE – ACCESSWIRE – 16 June 2021 – Edutech startup GCG Asia announced today the launch of its
new application for online learning targeted towards school-going
children.  GCG Asia start-up founder and CEO Karen Lai said in an official
announcement that the app, JomBlajar, is developed according to GCG Asia’s
framework of holistic parameters—Social Creative Active Model
(SCAM).   

“The Social Creative
Active Model (SCAM) framework was developed according to our philosophy that
learning should be holistic and education should include social, creative and
active modes and dimensions to get the best out of each child. GCG Asia doesn’t
believe in one-size-fits-all solutions, so our Scam framework aims to cater to
individual needs based on each child’s learning style,” said GCG Asia CEO Karen
Lai.    

The Scam framework is
GCG Asia’s proprietary model that makes significant use of Artificial
Intelligence to provide tailor-made guidance to student users. GCG Asia’s model
uses big data and machine learning to provide supplemental tutoring systems
that can monitor performance and analyse feedback.   

“The Scam model is able to create personalized
learning experiences. GCG Asia has found that this makes for more productive
learning behaviours in students, and encourages independence, self-regulation
and self-explanation,” explained CEO Lai. 

Since its establishment
in 2019, GCG Asia’s education technology solutions have reached thousands of
students across Malaysia, Indonesia and Singapore. Its first product was
BlajarWeb, an offline-online hybrid solution that connected learners to tuition
centers or tutors digitally. It made supplemental learning more accessible and
affordable for students in the booming education market. “GCG Asia’s website served
as a kind of broker between teachers and tutors, and students who wanted
after-hours learning support. We didn’t expect that service to do as well as it
did,” explained GCG Asia’s CEO Lai.       

Pandemic conditions
merely accelerated the adoption of digital learning platforms such as
BlajarWeb. Since 2020, GCG Asia says its platform has logged almost one million
hours of online learning through its website.  

“We are solving a
fundamental problem in the region that is affordability, accessibility, accountability,
and flexibility. With the success of BlajarWeb, we are now able to channel
resources into developing the JomBlajar app and the Scam model. We are still
solving these fundamental problems but through more advanced technologies and
different modes targeting different segments,” said GCG Asia’s CEO
Lai.  

She added that GCG Asia
is moving quickly to expand and deepen its website presence in other markets
around the region to countries such as Cambodia, and will be looking towards
the Middle East. 

Experts believe that the
education model will be changing more rapidly in the next few years than it has
in centuries, brought on by the pandemic shocks to the traditional systems of
brick-and-mortar or physical learning and teaching classroom models. 

“Education at all levels
from elementary to tertiary levels is being revolutionised. GCG’s proprietary
Scam education model is part of this transformative wave. Even after the
pandemic has passed, we foresee that the schools and institutions that understand
that the future of education is in developing personalised, modular learning
environments that can be used anywhere. Those that don’t, will be left behind,
and the children will suffer,” explained GCG Asia’s CEO Lai.  

The market in Asia
Pacific is seeing great growth opportunities to accelerate digital
transformation of organisations and launch new edutech ventures. GCG Asia has
seen an uptick in capital investment interests, the proceeds of which are being
used to build stronger products and richer curriculums. The company will also
market the Scam proprietary model to other education
providers.    

‘We have a lot on our
plate right now. It’s the right time and the right space to be,” said GCG
Asia’s CEO Lai, adding that the company is also focused on brand building and
customer service. “Our customer satisfaction numbers are strong. That makes us
an exciting aspect for investors,’ she said.