Singapore-Based Online Florist Shares 4 Ways Businesses Can Strengthen Business Resilience Amidst Phase 2 Heightened Measures

SINGAPORE – Media OutReach – 28 May 2021 – The COVID-19 pandemic
has caused unprecedented levels of business disruption. In Singapore, many
businesses are struggling to cope with the lack of footfall islandwide as the
city-state goes into the 2nd week of the Phase 2 Heightened Measures to combat
the spread of the virus.

 

There is
great uncertainty about when the pandemic will end, and businesses need an agile
response plan to strengthen their business resilience.

 

Singapore-based
online florist — Well Live Florist
shares 4 ways businesses can strengthen business resilience to rise against the
challenges brought about by COVID-19 and thrive in the face of ambiguity.

1. Use A Customer-Centric Approach To Engage With Consumers

In times of
uncertainty, using a customer-centric approach to keep your consumers engaged
is an important part of building business resilience. Plus, when stakes are
high, this can help to drive brand loyalty.

 

One way
that businesses can keep their customers engaged is to offer them the option to
chat with the company via a helpline managed by an actual employee. The
helpline allows them to reply to customer enquiries promptly and adds a
personal touch to their messages that cannot be found elsewhere.

2. Adopt A Diverse Hiring Practice

One of the
key reasons underpinning Well Live Florist’s business resilience is their
diverse hiring practice.

 

That is why
businesses need to adopt a diverse hiring approach, employing people with
different backgrounds and cognitive abilities. A diverse team offers businesses
a wide spectrum of responses, allowing them to better come up with solutions to
combat any challenge.

3. Create Buffer Systems Against Unexpected Situations

To build
business resilience, it is imperative that companies create buffer systems
against the unexpected.

 

Well Live
Florist, for example, carries a range of products including 99 roses, flower boxes, hand bouquets,
preserved
and dried flowers, wedding
bouquets, grand
opening flower stands, condolences
wreaths, and more.

 

This
protects them against supply chain disruptions due to any unpredictable
COVID-19 related import restrictions, giving them the flexibility to continue
offering their products to their consumers despite the supply chain disruption.

4. Provide Complimentary Delivery

As the
number of COVID-19 cases in Singapore continues to grow, Singaporeans have been
adapting to the measures set in place by the government to keep the virus at
bay; working from home is the new normal and everyone is encouraged to stay
home.

 

However,
this makes it hard for consumers to go out and about to get their items, which
may negatively impact businesses. To adapt to this new normal, businesses
should try to offer free shipping for their products.

 

Not only
does this help to protect the well-being of their customers, but it also
encourages them to shop more as free shipping is known to positively influence
consumer spending. On top of that, businesses do not have to worry about the
lack of human traffic in their physical stores disrupting their supply chain.