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JAKARTA,
INDONESIA – Media OutReach -
13 April 2021 – ECOVACS
ROBOTICS, the world’s leading home service robotics maker, today announced that
popular Korean actor Hyun Bin was appointed as its Brand Ambassador for five
Asian countries – Indonesia, Singapore, South Korea, Thailand and Vietnam. The partnership
with Hyun Bin is a perfect representation of the new theme for the ECOVACS’
full range of home service robotics, “The
Best Just Got Better”. For more than 23 years, ECOVACS has continuously invested
into the innovation of its robotics products to deliver the highest quality of user
experiences. As an influential artist in Asia, Hyun Bin imbues a sense of courage,
constantly challenging himself to try multi-faceted characters. Together,
ECOVACS and Hyun Bin aim to show a mutual belief of always challenging ourselves
to pursue a better tomorrow, regardless of our current achievements.
ECOVACS DEEBOT is Hyun Bin’s first choice for a robotic vacuum cleaner. The collaboration will include a series of
TVC ads and digital campaigns.
Highly
popular in South Korea, Japan,
China and countries in Southeast Asia. Hyun Bin is a household name known for his
starring roles in many Korean films and television dramas. Hyun Bin has
an elegant, kind and gentle temperament and gives his fans a feeling of warmth
and comfort, very much aligned with the emotional attributes of ECOVACS’
vision – A Robot for Every Family. ECOVACS always
focuses on innovation and design aesthetics to help users free their hands and
make home life more comfortable. ECOVACS believes appointing Hyun Bin as Brand
Ambassador will further enhance brand image and strengthen brand reputation in Asia-Pacific
region.
David Qian, Chief
Executive Officer of ECOVACS ROBOTICS, said, “Hyun Bin is popular across Asia.
If you’ve seen his films and TV shows, he exudes an air of confidence, warmth, elegance
and comfort. ECOVACS also believes in elegant design, of
being in trend and confident in our ability to give customers the warmth and comfort
they expect from our products. We’re proud to have Hyun Bin on board
as our brand ambassador, and play a part in our strategy to strengthen the
emotional connection between our brand and users.
With more than 23 years of work in home service
robotics, ECOVACS has grown into a leading brand in APAC markets, and we will
continue to strengthen our globalization efforts and enhance overseas business
performance. In the next three years, ECOVACS will focus on investing more in
APAC markets and committed to becoming a leader in these markets.”
Launch campaign adds star power for the DEEBOT T9 and
N8 Family
The upcoming collaboration campaign with Hyun Bin will
be part of the upcoming grand launches of DEEBOT T9 and DEEBOT N8 Family
(including N8 PRO, N8 and N8+).
The newly launched DEEBOT T9 is
the latest series of intelligent robots for high-performance floor cleaning,
the first 9-in-1 robotic vacuum cleaners with obstacle avoidance capabilities
that combines powerful vacuuming and mopping functions with a built-in mobile
air freshener. With the latest ECOVACS’ cutting-edge feature, TrueDetect 3D
2.0, the real-time obstacle detection and avoidance technology, and leading
features like TrueMapping 2.0 precise navigation and OZMO™ Pro 2.0 Electric
Oscillating Mopping System with the first 3D Map debuts in ECOVACS HOME App,
DEEBOT T9 is more powerful, smarter and quieter than ever before, with a whole
new level of automated cleaning efficiency and flexibility for users. Also, The DEEBOT T9
is the first in the industry to clean floors and freshen the air at the same
time. Connected to the DEEBOT’s mobile system, the air freshener
gives users a vacuuming and fragrance experience that goes beyond traditional
cleaning.
The DEEBOT N8 Family delivers a more powerful, worry-free and automated
cleaning experience. N8 PRO powered by ECOVACS’ leading-edge TrueDetect 3D
obstacle detection and avoidance technology, and the whole N8 Family with
TrueMapping laser-based mapping and navigation technology, upgraded suction
power, together with the compatibility of the Auto-Empty Station, the DEEBOT N8
Family delivers an automated experience at higher level of clean performance that
reduces direct human interaction, providing a safe and hassle-free environment for
families.
DEEBOT T9 and N8 Family will be available at Shopee starting
on Apr 17-18 Brand Day Promotion and Tokopedia, Blibli & Lazada from Apr 19 onwards.
DEEBOT N8, N8+ will be available at Global store on Lazada on Apr 13.
For more information, please visit ecovacs.com or
connect with us on 
Facebook and 
Instagram.
