Gogo Herbs employ new commerce model driven by the ongoing pandemic

HONG
KONG SAR – Media
OutReach – 4 February 2021 – Lunar Chinese New Year
is just around the corner, and it is a tradition to send gifts to family and
friends as a way to wish everyone a good year ahead. Under the ongoing COVID 19
pandemic, many consider health supplements as an ideal gift to
give, with elderly health supplements and kids health supplement being the most
popular option. At the same time, the recent economic depreciation has lower
the rent for an offline retail spot. These causes drive health supplement
retail platforms to employ a diverse commerce model to meet the demand for
health supplements in Hong Kong.

 

Strengthening
the Immune System as the New Normal

The COVID pandemic has
lasted for more than a year. Apart from maintaining social distancing, taking
up habits that improve the immune system has also become a new normal. The
spokesperson of
Gogo Herbs claimed that the sales
of Vitamin C and probiotic products are increasing steadily. She added that
Hong Kong people are concern about both their health and the health of their
family members. Yet, very few of us can calculate the accurate amount of
nutrition we obtain from every single meal, or even keep up with a regular
exercising habit. That is why more and more people try to strengthen their
immune systems by taking nutrients from different supplements according to
their daily living patterns. She also added that sales of health supplements
that can improve the immune system have increased by
30-40%, with probiotics products being the most popular ones, and the demand is
often hard to meet.

 

Sales of Elderly and Children Health Supplement
skyrocketed in Lunar New Year

Alongside
with classic gift boxes, health supplements and dietary supplements have become
a popular gift to give during the Lunar New Year. Founder of Gogo Herbs said
that the sales of elderly and kid health supplements have skyrocketed lately.
For example, all-natural vitamin gummy tablets that kids
cannot say no to, easy-swallow vitamin capsules for the elderly. Although there
is a social gathering ban, people still wish to deliver their best wishes to
their loved ones during the Lunar New Year, which is also why the sales of
their health supplements have raised by 10% lately.

 

A
decrease in Rental Cost promotes multi-platform commercial models

Nowadays,
there are more and more channels to shop for a health supplement. People used
to visit personal-care chain stores when they are looking for health
supplements. However, wise customers discover that the selling price at a chain
store is often more expensive than that from other retail platforms. Other
retail platforms like online platforms, small shops, and drug stores often bear
a lower rental rates
or even zero rent price, enables them to sell products at a lower
price. A survey has revealed that over 60% of the survey participants
agreed they would buy renowned import health supplements from these platforms.

The
New Trend of Having a Diverse Commerce Model

An
increasing number of health supplement retailers are now employing a business
model that includes offline and online retail platforms. E-commerce, which
facilitates contactless transactions is in no doubt a trend that will stick in
the future. A lower rental cost to own an offline retail spot has also become
an opportunity for online platforms. Take Gogo Herbs as an example: the company
has expanded from only running their online retailing platform to having a
stall in the supermarket. The spokesperson agreed that the offline store is
convenient to the general public, but the online platform also has its
advantage. Gogo Herbs has a nutritionist team to help customers pick the health
supplements that fit them best via the online platform. They also have a price
comparison feature on their online retail platform, which indicates the price
for the same health supplement in different online retail platforms. ‘This
function is no doubt a function that makes price comparison easier for
consumers.’ added the spokesperson.