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James Joseph, Founder & CEO, Jackfruit365
For a country like India, with varied cuisines and irregular eating habits, diabetes has turned out to be the gateway disease to other ailments. Since our traditional cuisines are rich in refined carbohydrates, diabetic patients have little options and they end up consuming food with a high glycemic index.
James Joseph, a tech veteran who worked with the likes of Microsoft, Ford and 3M for over 25 years, accidentally discovered the benefits of green jackfruit for diabetes, which led him to develop a patented green jackfruit flour, which is clinically proven to control blood sugar. The clinical study results have been published in the American Diabetes Association journal, Diabetes.
In a randomized, double-blind, placebo-controlled study, with results published in ADA journal Diabetes , a significant decrease in hba1c was observed within 90 days amongst participants taking 30g of Jackfruit365 green jackfruit flour daily, as part of their diet replacing an equal volume of rice or wheat flour.
“I was taking insulin for 5yrs and came to know about the benefits of green jackfruit flour for controlling blood sugar during a TV channel debate. Out of curiosity and interest for the biodiversity of Kerala, I started using a table spoon of Jackfruit365 flour in my breakfast meals. Within two weeks I could reduce my insulin by half and within two months my HbA1c results showed a decrease from 8.3 to 7.” said Dr.Oommen V Oommen, Emeritus Professor, University of Kerala.
Benefits of Jackfruit365 for diabetes has been shown in several studies, including the likes of University of Sydney. According to Sydney University’s Glycemic Index Research Service (SUGIRS) study conducted in 2016, “Jackfruit365” would be suitable for consumption in controlled amounts by people with diabetes, in line with their individual dietary requirements, especially if used to replace higher GL carbohydrate in a meal.
Furthermore, according to a nutritional glycemic and ecological assessment of Green Jackfruit for diabetes in Kerala, the key findings as per a published paper at International Journal of Diabetes stated that as an alternative to rice, Green Jackfruit is high in fiber, low in carbohydrates, calories, glycemic load, and increases vegetable intake in line with Medical Nutrition Therapy guidelines of American Diabetes Association.
Jackfruit365 Green Jackfruit flour is convenient to consume without changing eating habits. Consumers need to add just one tablespoon per meal to their regular flour or batter and cook rotis, idli or dosa as they would normally do. It is available online through Amazon, BigBasket and Flipkart.
Before Jackfruit became a sensation as a remedy for diabetes, around 80% of the fruit ended up as waste in Kerala. Because of its size, packaging, and logistics, according to James, over 2000 crore worth of Jackfruit is laid to waste every year.
A fruit that was once wasted, has today evolved into a patented blood sugar control solution for diabetic patients. Through his constant efforts, Mr. Joseph has helped Jackfruit evolve from an inferior food to the official fruit of Kerala.
